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Stephanie Kaplan is a writer who is a native of our nation's capitol. Before joining Adotas as an editorial intern in February 2006, Stephanie worked in marketing for various websites and magazines. She keeps track of all of Kiran's lost IPOD tracks.

More articles by Stephanie Kaplan

Stephanie Kaplan



HP Gets Young, Groovy and Personal with mtvU’s “Meet or Delete”

Written on
May 24th 2006
Author
  |   Stephanie Kaplan

Computer maker Hewlett-Packard has decided it is about time to remind consumers to snuggle up to their computers and get personal. As part of HP’s global multimillion dollar “The Computer is Personal Again” campaign–which targets college students and young computer users as it spans the Web, network and cable TV [...] More...

Cube Fabulous Shakes Doldrums of Cubicle Life

Written on
May 22nd 2006
Author
  |   Stephanie Kaplan

Whoever thought that an entertainment company would exist for the sole purpose of helping office works escape their cubes? Well, cubicle dwellers take note, surf to Shorn Entertainment’s Cube Fabulous site for a comical eight minute break from the daily grind. With technology partner Broadband Enterprises engineering the site and [...] More...

In the Ever-Changing World of Targeting, What is an Advertiser to Do?

Written on
May 15th 2006
Author
  |   Stephanie Kaplan

There has been a lot of buzz lately about behavioral targeting and its far-reaching implications in the online ad world. A few weeks ago, I covered behavioral and demographic targeting technology launched by Aptimus, Inc. These enhancements offer web advertisers targeted, qualified leads that focus on different audience segments. [...] More...

Elli the Elephant Takes GE Online With a Thump

Written on
May 15th 2006
Author
  |   Stephanie Kaplan

General Electric is known for products that range from light bulbs to NBC programming. But, who knew GE loved animals so much? This is only apparent in the company’s latest cross-promotional online and TV campaign One Second Theater. According to Digital Media Director for GE, Jennifer Walsh, the [...] More...

How About an E-Reader with Your Morning Cup o’ Joe?

Written on
May 1st 2006
Author
  |   Stephanie Kaplan

There has been some buzz lately about the introduction of e-readers that offer a better way for consumers to read their morning papers. While iRex Technologies’ Iliad E-Reader is being tested by a Belgian financial newspaper De Tijd, Sony is slated to release its own version of the e-reader [...] More...

Lions Gate, Starbucks Remind You How to Spell Akeelah

Written on
May 1st 2006
Author
  |   Stephanie Kaplan

The promotions leading up to the April 28th opening of Lions Gate’s film “Akeelah and the Bee” may seem somewhat tame, but Lions Gate has roped in a big player to promote the film online and off: Starbucks. For this inspirational film about an inner-city girl who competes in [...] More...

It Sure Ain’t Your Good Old Mac n’ Cheese

Written on
April 24th 2006
Author
  |   Stephanie Kaplan

For those young adults, or those young at heart, that yearn fondly for that Kraft Macaroni & Cheese from their childhood, FCBi has created a new Flash online campaign for that good old Mac N’ Cheese. The problem is that the campaign site is neither good nor cheesy because it [...] More...

A Hole in One for Wachovia…But Will it Draw Viewers?

Written on
April 21st 2006
Author
  |   Stephanie Kaplan

Okay, so if you’re desperate to attract viewers to watch a golf tournament, what do you do? Well, if you are the folks at Carat Fusion in charge of designing an online device that will appeal to golf enthusiasts as well as the apathetic (like myself), you design a [...] More...

New Line Goes Mad for Mashups with “Take the Lead” Campaign

Written on
April 11th 2006
Author
  |   Stephanie Kaplan

New Line Cinema has set the bar for online movie promotion with its newest release “Take the Lead”, which opened last Friday. The film centers on a dance teacher (Antonio Banderas) who touches the lives of a group of New York City high school students by bringing ballroom dancing into [...] More...

Does it Pay to Take the Spot?

Written on
April 6th 2006
Author
  |   Stephanie Kaplan

I received a press release in my inbox this morning about the initial growth and success of Take the Spot . For those of you not familiar with the newest homegrown, interactive advertising site, here’s the deal. Created by Pratik Naik, Take the Spot allows anyone to pay [...] More...

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