Stephan Pretorius

Featured Author

: Stephan Pretorius is the President of Acceleration and is responsible for product development and client strategy.

Since inception in 1999, Acceleration has developed into a global online marketing services firm, employing more than 150 professionals in 6 offices.

Pretorius has been instrumental in developing Acceleration’s key channel partnerships with DoubleClick, Epsilon and Omniture, and is a member of DoubleClick’s Client Advisory Board.

Stephan Pretorius

Display Advertising’s Second Coming

Written on: October 21st 2008
Author: | Stephan Pretorius

ADOTAS EXCLUSIVE — Ever since the first clickable 468×60 ad banner appeared on Hotwired back in 1994 (the AT&T “You Will” ad), advertisers and publishers alike have been striving to make display advertising on the web more effective, accountable and relevant. As well as better design, one of the [...] More...

Why CFOs Don’t Believe in Online Advertising

Written on: July 31st 2008
Author: | Stephan Pretorius

ADOTAS EXCLUSIVE — Despite all the healthy growth the online advertising sector has been experiencing over the past few years, it might surprise some industry insiders that there is still a large number of business managers (especially CFOs) who are not convinced about the value and accountability of online advertising. [...] More...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...