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More articles by Stephan Pretorius
- Display Advertising’s Second Coming October 21st 2008
- Why CFOs Don’t Believe in Online Advertising July 31st 2008
Stephan Pretorius
Display Advertising’s Second Coming
ADOTAS EXCLUSIVE — Ever since the first clickable 468×60 ad banner appeared on Hotwired back in 1994 (the AT&T “You Will” ad), advertisers and publishers alike have been striving to make display advertising on the web more effective, accountable and relevant. As well as better design, one of the [...] More...
Why CFOs Don’t Believe in Online Advertising
ADOTAS EXCLUSIVE — Despite all the healthy growth the online advertising sector has been experiencing over the past few years, it might surprise some industry insiders that there is still a large number of business managers (especially CFOs) who are not convinced about the value and accountability of online advertising. [...] More...
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Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
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- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
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Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
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- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As

