Simone Miller is Demand Partner Manager at Tapsense where she leads programmatic demand partner acquisition. Prior to joining Tapsense, Simone sold video and display solutions to premium and long tail publishers at Altitude Digital and managed remnant demand partnerships at Technorati. Simone earned a Bachelor of Science degree from New York University in Media, Culture and Communication. Simone lives in San Francisco and in her spare time enjoys antiquing, cooking and taking day trips around the Bay Area.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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