Simone Miller is Demand Partner Manager at Tapsense where she leads programmatic demand partner acquisition. Prior to joining Tapsense, Simone sold video and display solutions to premium and long tail publishers at Altitude Digital and managed remnant demand partnerships at Technorati. Simone earned a Bachelor of Science degree from New York University in Media, Culture and Communication. Simone lives in San Francisco and in her spare time enjoys antiquing, cooking and taking day trips around the Bay Area.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.