Simeon Simeonov is technology partner in the Boston office of Polaris Venture Partners. He is focused on partnering with entrepreneurs to launch companies in the Internet, mobile and enterprise space.
Prior to Polaris, Sim was chief architect at Macromedia and part of the founding team of Allaire where he built some of the early application infrastructure powering the Web. Sim blogs at simeons.wordpress.com.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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