Si Shen is the co-founder and CEO of PapayaMobile, the social gaming network with more than 127 million gamers and parent company of AppFlood, the largest global mobile RTB network out of China. AppFlood connects advertisers with more than 1.5 billion impressions a month.
Si Shen launched Papaya in 2008 with her co-founder Qian Wenjie. The two met in the Computer Science Department at Tsinghua University in China. Prior to starting PapayaMobile, Si Shen worked on the Google mobile team for 5 years. PapayaMobile is headquartered in Beijing with offices in London and San Francisco.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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