Si Shen is the co-founder and CEO of PapayaMobile, the social gaming network with more than 127 million gamers and parent company of AppFlood, the largest global mobile RTB network out of China. AppFlood connects advertisers with more than 1.5 billion impressions a month.
Si Shen launched Papaya in 2008 with her co-founder Qian Wenjie. The two met in the Computer Science Department at Tsinghua University in China. Prior to starting PapayaMobile, Si Shen worked on the Google mobile team for 5 years. PapayaMobile is headquartered in Beijing with offices in London and San Francisco.
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.