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Si Shen

Si Shen
Si Shen is the co-founder and CEO of PapayaMobile, the social gaming network with more than 127 million gamers and parent company of AppFlood, the largest global mobile RTB network out of China. AppFlood connects advertisers with more than 1.5 billion impressions a month. Si Shen launched Papaya in 2008 with her co-founder Qian Wenjie. The two met in the Computer Science Department at Tsinghua University in China. Prior to starting PapayaMobile, Si Shen worked on the Google mobile team for 5 years. PapayaMobile is headquartered in Beijing with offices in London and San Francisco.

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Quantitative Creative Testing: The Solution to Ad Fatigue

By CEO Brian Bowman, Consumer Acquisition Here’s a prediction for 2019: Facebook advertising will be even more competitive. Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette...