Shereta Williams

Shereta Williams brings two decades of professional and industry experience to Videa. As President, Shereta leads the organization’s overall strategic and product direction. Shereta has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television.

Prior to Videa, she served as Managing Director at a financial start-up focused on algorithmic trading, and she began her career in Mergers and Acquisitions at Lazard. Shereta is passionate about developing products and services that solve large scale problems. She has a degree in Electrical Engineering from Massachusetts Institute of Technology (MIT), where she served as president of the National Society of Black Engineers.

Shereta is a member of the IAB video Board. When she is not leading the team at Videa, Shereta is most likely on a hiking trail or boating in north Florida.



How Blockchain Will Affect Programmatic Advertising

Written on
March 21st 2017
Author
  |   Shereta Williams

What is blockchain? This is a question that many executives involved with programmatic advertising may soon ask as blockchain emerges as a technology with the potential to be disruptive. Similarly to how programmatic is changing the way TV advertising is bought and sold, blockchain may revolutionize programmatic by opening it up to more publishers and advertisers and by further streamlining monetary transactions. Proponents argue that blockchain technology – which constitutes ... More...

Programmatic Television in 2017

Written on
January 13th 2017
Author
  |   Shereta Williams

2016 was an exciting year for programmatic TV. The space is quickly maturing and money continues to flow in the television industry from the investment community. What originally was a buzz word has now turned into $21.9 billion industry according research firm, BIA/Kelsey. Programmatic TV is an especially interesting topic for speculation because this technology is rapidly evolving as we know it. 2017 stands to be a pivotal year for ... More...