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Shelley Stansfield

Shelley Stansfield
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Shelley Stansfield, Director Special Ops, Centriply As a believer in the power of art, science and people, Shelley creates teams and materials to support Centriply marketing and sales channels.

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...