Shelley Stansfield
Shelley Stansfield, Director Special Ops, Centriply
As a believer in the power of art, science and people, Shelley creates teams and materials to support Centriply marketing and sales channels.
spotlight
Attribution Continues to Illuminate the Value of TV in Outcomes
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...