Sean Macphedran is the Director of Creative Strategy at Fuel Industries. Sean's role at Fuel is to help brands navigate through emerging media and develop online branded entertainment strategies, including advergames. He has worked with dozens of major brands in this capacity, including Fox's The Family Guy, Johnson & Johnson and Hershey. In his past lives, he's worked on the $10 Million X PRIZE Project and in direct response and media relations.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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