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Sean Macphedran is the Director of Creative Strategy at Fuel Industries. Sean's role at Fuel is to help brands navigate through emerging media and develop online branded entertainment strategies, including advergames. He has worked with dozens of major brands in this capacity, including Fox's The Family Guy, Johnson & Johnson and Hershey. In his past lives, he's worked on the $10 Million X PRIZE Project and in direct response and media relations.

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Don’t Shoot Branding: Plotting the Course of Advergaming

Written on
April 6th 2006
Author
  |   seanmacphedran

We’ve all heard the stats that over 80% of teens play web games, that opening Halo 2 sales destroyed (fragged) the biggest box office opening weekends in history, and that both gaming and the Internet are stealing eyeballs away from television in younger demographics. Given this, it’s natural that both [...] More...



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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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