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More articles by Scott Randall
- Branding Begins at Home: Weaving a Metaphorical Marketing Tale of Fundamental Branding August 31st 2006
- Buzzwords are Branding Weapons: How Marketers Can Steer Buzz into Big Bucks August 2nd 2006
Scott Randall
Branding Begins at Home: Weaving a Metaphorical Marketing Tale of Fundamental Branding
Back in November, while in a car driving through Chinatown on the way to the airport, I saw four men on the sidewalk. They were busy trying to pull something (my guess is something very heavy) out of the basement of a brownstone building and onto the sidewalk with [...] More...
Buzzwords are Branding Weapons: How Marketers Can Steer Buzz into Big Bucks
“Houston…. we have a buzzword.” No doubt you’ve been hearing and reading about “employer branding”. Let’s dial in a little and see what all the excitement is about. Traditional branding is focused on customers and shareholders. Great minds and considerable resources are deployed to make sure that [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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