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More articles by Scott Hagedorn
Scott Hagedorn
The Merging Path of Media: How to Integrate New Trends into the Mix
Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] More...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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