Scott Spaulding, senior vice president at Technorati Media, is seasoned digital sales executive with a strong track record for leading exponential growth in his previous sales leadership posts. Over the past five years he has held various sales management positions within ValueClick Media including overseeing Eastern and Western Sales. During his seven and a half year tenure at ValueClick Media, he was a key driver in the success of the leading networks rise to be a predominant force in digital media. Prior, Scott held sales and marketing positions with Interep Interactive and Intel Corp. He has a B.S. in business administration from the University of San Francisco and an M.B.A. from Fordham University.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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