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Scott Portugal leads the sales, marketing and business development practices at TRAFFIQ, a media planning and buying platform & marketplace.
Prior to joining TRAFFIQ, Scott was Vice President, Publisher Development at TACODA (now owned by AOL), where he managed publisher client services and business development. Scott has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.

More articles by Scott Portugal


Scott Portugal



Finding the right ad display space

Written on
April 6th 2009
Author
  |   Scott Portugal

ADOTAS — Findability. It’s a made-up word but one that captures the essential – and increasingly exacerbating – problem of buying and selling display ad space in the digital world. Billions of dollars in budget, thousands of advertisers, hundreds of agencies, dozens of targeting technologies…and millions of ad supported websites. The [...] More...

Display media planning and buying

Written on
February 4th 2009
Author
  |   Scott Portugal

ADOTAS EXCLUSIVE — A wise man once said “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” There is likely no single discipline in our industry to which that statement applies more than the current state of display media planning & buying. While our level [...] More...




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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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