Scott Parent

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: Scott Parent is the Vice President of Search and Social Media Optimization at MediaTrust. His division specializes in Search Engine Optimization and Marketing, and Social Media Production and Optimization.

Podcasts Bring New And Old Media Together

Written on: December 13th 2007
Author: | Scott Parent

My company, MediaTrust, just got finished delivering a pretty groundbreaking campaign to the Hard Rock Hotel in San Diego. It was a well-balanced mix of host endorsements on popular radio and TV programs resulting in an audience reach of 2.1 million people. Was it on NBC? CBS? FOX? Or, maybe it [...] More...

Slice Up The Social Media Pie

Written on: November 15th 2007
Author: | Scott Parent

Like many of you, I attended the recent ad:tech conference in New York. It was my first time. I was actually surprised at how big it was. There were people everywhere. Exhibitors occupied three floors of the Hilton in midtown and all were doing their best to grab a slice [...] More...

Podcasting Is For Everyone

Written on: October 10th 2007
Author: | Scott Parent

Three years ago, podcasting was in its infancy. Former MTV VJ, Adam Curry and blog hero, Dave Winer, had popularized the technology and the concept that made it all possible. There were only a handful of shows in existence at that time and, truth be told, the content and production [...] More...

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