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Scott Parent

Scott Parent
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Scott Parent is the Vice President of Search and Social Media Optimization at MediaTrust. His division specializes in Search Engine Optimization and Marketing, and Social Media Production and Optimization.

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2019 Ad Trends: Q&A with Greg Cappello

Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most? You can’t talk mobile ad trends without mentioning the duopoly, and new triopoly with Amazon’s entrance into the fray. 2017 served as a year of...