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Scott Nelson is the COO and executive vice president of TruEffect. He has more than 23 years of marketing and client management experience with premium global brands in both online and offline environments. He is active within the industry with recent engagements that include presentations at behavioral advertising conferences and participation in industry working groups.

Prior to TruEffect, he led the Enterprise Account practice at MatchLogic where he was responsible for ensuring delivery and growing revenue with clients such as General Motors, Nokia, Radio Shack, Infiniti, Charles Schwab and TD Waterhouse.

More articles by Scott Nelson

Scott Nelson



To Thine Own Customer Be True

Written on
April 21st 2008
Author
  |   Scott Nelson

ADOTAS EXCLUSIVE — Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with which [...] More...



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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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