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More articles by Scott Nelson
- ENGAGE Consumers And Beat Any Crisis October 24th 2008
- How To Recession-Proof Your Campaign June 19th 2008
- To Thine Own Customer Be True April 21st 2008
Scott Nelson
ENGAGE Consumers And Beat Any Crisis
ADOTAS EXCLUSIVE — With the Dow on a mostly downhill roller coaster, the mortgage industry in crisis, the government talking bailout, and presidential candidates running back to Washington to work on their day jobs, it’s hard to view things as business as usual, even if brokers and analysts across the [...] More...
How To Recession-Proof Your Campaign
ADOTAS EXCLUSIVE — With the demise of a Yahoo/Google paid search deal, Microhoo is officially “off”. One of the driving reasons Yahoo couldn’t come to terms with a transaction with Microsoft was its desire to maintain both a search and display capability as the two converge. There has been a [...] More...
To Thine Own Customer Be True
ADOTAS EXCLUSIVE — Consumers like behavioral targeting. No, consumers love behavioral targeting. Despite what you may be thinking, I am not delusional nor am I in denial about the facts surrounding consumer preferences and online advertising. I am simply reacting to how consumers prefer to be treated by businesses with which [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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