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More articles by Sarah Novotny
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Sarah Novotny
Shares Go Up For Google
ADOTAS – Premarket trading on Monday showed a boost in shares of Google, according to a report in the AP. This came after an analyst from Citi Investment Research upgraded the search engine to “Buy” from “Neutral.” Mark S. Mahaney downgraded the stock in mid-April, but the stock price has [...] More...
Microsoft, Google Groups Warn E.U. on Overly Strict Privacy Rules
BLOOMBERG -Industry groups with members including Microsoft Corp. (MSFT) and Google Inc. (GOOG) warned the European Union against setting “overly strict” data privacy rules, claiming they would harm technology development in the region. “Overly strict, static and bureaucratic data protection rules will have a detrimental impact on Europe’s economy,” said 11 [...] More...
Cyber Monday Projected To Be A Big One
ADOTAS – With the broken records of Black Friday, Cyber Monday is looking to be another big day for retailers. ComScore reported this weekend that e-commerce spending went up 26 percent on Black Friday, with $816 million in online sales, compared to the same day last year. Online sales also increased [...] More...
Black Friday 2011 Sets New Records
ADOTAS – The holiday shopping season has begun and has had more shoppers and dollars turn out than ever before. According to ShopperTrak – the world’s largest provider of retail and mall foot-traffic counting services – Black Friday sales increased 6.6% over the same day last year. This represents $11.40 [...] More...
U.S. Survey Sees Video Ad Growth Skyrocketing
ADOTAS – In their second “Video State of the Industry Survey,” Adap.tv and Digiday found that brand advertisers who have bought online video ads in the U.S. this year are planning to increase their 2012 budgets by 47 percent. For brands that didn’t purchase any video ads in 2011, 84 [...] More...
Adform Learns Spanish, Opens Office In Spain
ADOTAS – Danish online company Adform is growing at a time when the market in southern Europe is not so consistent. Adform started serving the Italian market less than 10 months ago and has experienced a growth so substantial that as of Nov. 1, the company has opened a branch [...] More...
“And The Winner Is…:” IAC Awards Are Coming
ADOTAS – The Web Marketing Association judges choose the best advertising campaigns in 86 industries as part of their tenth annual Internet Advertising Competition (IAC) Award, the only awards dedicated to online advertising alone. William Rice, president of the Web Marketing Association, stated, “Sometimes great ads just don’t see the light [...] More...
Kazazz Offers New SEM & SEO Opportunities
ADOTAS – Introducing Kazazz, a new search engine that provides live social search results for its users. Users search on the landing page for Kazazz and stay on the site to view results as they happen. Kazazz Live Social Search users spend over 10 minutes per visit viewing live social [...] More...
Bing Enlists The Help Of Rudolph For The Holidays
ADOTAS – In an effort to trump its largest competitor, Google, Microsoft has licensed the characters from “Rudolph the Red-Nosed Reindeer” for the holiday marketing campaign for its Bing search engine. Who doesn’t love weird Yukon Cornelius? Google has also been making advertising efforts all year with emotional ads for the [...] More...
Korrelate Teams With TidalTV To Take On The Automotive Industry
ADOTAS – Korrelate, provider of the first census-based, privacy-sensitive link between digital marketing efforts and purchases, announced a partnership today with TidalTV, giving the video advertising platform and solutions provider access to Korrelate’s O2O (online to offline) solution. This solution is meant to help advertisers supplement click-throughs and other COA metrics [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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