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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

More articles by Sarah Novotny

Sarah Novotny



GCHQ Launches Cyber Expert Online Recruitment Initiative

Written on
December 2nd 2011
Author
  |   Sarah Novotny

ADOTAS – The planned online recruitment effort from U.K. intelligence agency GCHQ (Government Communications Headquarters) has been launched, challenging potential intelligence operatives to solve a code on a stand-alone, specially-launched website. The challenge and the site will also be disseminated through social media and blogs, as the British government seeks to [...] More...

Integer Group Study Reveals Shopping Behaviors Behind Big-Ticket Purchases

Written on
December 2nd 2011
Author
  |   Sarah Novotny

ADOTAS – Between the messes created by her children and the rapidly accumulating dog hair from the family’s border collie, Laura’s old vacuum cleaner cannot keep up. She desperately needs a new one. But shopping for a major purchase like this leaves Laura feeling frustrated and overwhelmed by the many [...] More...

Best Email Marketing Campaign To Be Named By Web Marketing Association

Written on
December 2nd 2011
Author
  |   Sarah Novotny

ADOTAS – The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 10th annual IAC (Internet Advertising Competition) Awards. “Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William [...] More...

TargetSpot Signs Three New Online Music Services

Written on
December 1st 2011
Author
  |   Sarah Novotny

ADOTAS – TargetSpot, the U.S.’s largest audio advertising network, has announced that it will deliver in-stream audio ads for three new distribution partners – Musicovery, Digitally Imported and AUPEO!. As a result, TargetSpot will largely expand its rapidly growing network in the pureplay arena. Internet radio, which includes both online-only radio [...] More...

IAB Report: Online Advertising Revenue Soars, Up 22 Percent in Third Quarter

Written on
December 1st 2011
Author
  |   Sarah Novotny

ADOTAS – Online advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according the most recent IAB (Internet Advertising Bureau) Revenue Report. These figures also show a 2.7 percent growth spurt from the record-setting [...] More...

Laura Lang Named CEO of Time Inc.

Written on
December 1st 2011
Author
  |   Sarah Novotny

ADOTAS - Time Warner Inc. chariman and CEO Jeff Bewkes has announced the appointment of Laura Lang as CEO of Time Inc. Lang comes to the company from Digitas Inc., where she had served as CEO since 2008. This new position will make her the CEO of the largest U.S. [...] More...

LIN TV Corp. Aquires Nami Media

Written on
November 30th 2011
Author
  |   Sarah Novotny

ADOTAS – LIN TV Corp., a local multimedia company, announced today that it has acquired a majority ownership position of Nami Media Inc., an online marketing and technology company based in Los Angeles, CA. Nami Media is one of only a few companies that are primarily focused on the online traffic [...] More...

CitySearch Names New VP and GM

Written on
November 30th 2011
Author
  |   Sarah Novotny

ADOTAS – Citysearch, a CityGrid Media company, announced today Kimberly Salzer has been named vice president and general manager for the local online guide. In her new role, Salzer will be responsible for overseeing the site’s products and marketing strategy and will report to Kara Nortman, senior vice president of [...] More...

Small Businesses Are Going Mobile

Written on
November 30th 2011
Author
  |   Sarah Novotny

ADOTAS – The interest in mobile technology has gone up for small businesses that are interested in online marketing. According to Ad-ology Research, more than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from 12 percent who said the [...] More...

ComScore Releases Video Content Study

Written on
November 29th 2011
Author
  |   Sarah Novotny

ADOTAS – comScore released data from the comScore Video Metrix service today, showing that 184 million U.S. online users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. internet audience viewed 42.6 billion videos, representing an all-time high. Google Sites, driven primarily by [...] More...

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