Sarah Welch

Featured Author

: Sarah Welch is COO and co-founder of Mindset Media, an Internet ad network for brands.

Using its proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality traits that fit their brands in simple online media buys.

How To Shift Brand Dollars Online

Written on: June 18th 2008
Author: | Sarah Welch

ADOTAS EXCLUSIVE — The Internet is badly underdeveloped as a brand advertising medium, and it’s not just “a matter of time” before those premium dollars shift online in search of anything other than cheap fill. After over 10 years in the mainstream of American life, the Internet now accounts for [...] More...

The Shortest Path Through the Long Tail

Written on: May 21st 2008
Author: | Sarah Welch

ADOTAS EXCLUSIVE — Unlike traditional media, anyone can quickly and easily create content on the Internet. One side effect is that the Internet expands at a rate unlike any medium before it. But its vast and rapidly expanding “Long Tail” makes the challenge of buying online media extremely difficult, particularly [...] More...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...