Sarah joined The Search Agency with over 8 years of experience as an analyst and digital marketer for Keller Rohrback and AvantBride. She holds a bachelor’s degree from the University of Pennsylvania where she double majored in International Relations and Spanish. She is fluent in Spanish having studied both at the University of Seville and the University of Buenos Aires. She has been active on the board of the local Penn-Wharton Alumni Club since graduation. In her free time Sarah can be found skiing or sailing depending on the season and also enjoys traveling.
By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In...
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