Sarah joined The Search Agency with over 8 years of experience as an analyst and digital marketer for Keller Rohrback and AvantBride. She holds a bachelor’s degree from the University of Pennsylvania where she double majored in International Relations and Spanish. She is fluent in Spanish having studied both at the University of Seville and the University of Buenos Aires. She has been active on the board of the local Penn-Wharton Alumni Club since graduation. In her free time Sarah can be found skiing or sailing depending on the season and also enjoys traveling.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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