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Santi Pierini

Santi Pierini
SANTI PIERINI Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies. Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture). Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.

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Advertisers Take Action on Brand Safety

45% of advertisers say social media platforms have done a bad job on brand safety.   These days, fake news spreads like wildfire over social media. Avoiding association with controversial content is more important than ever for brands and advertisers. Oath surveyed 304 U.S. advertising decision...