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Santi Pierini

Santi Pierini
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SANTI PIERINI Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies. Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture). Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.

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Why YouTube Stars Don’t Make Good Live Streamer

By Lauren Hallanan, VP of Live Streaming at The Meet Group How can live streaming benefit a YouTuber? Marketers are increasingly turning to live streaming to broadcast events and promote their brands. If YouTubers can successfully learn how to add live streaming as an additional social...