Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies.
Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture).
Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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