Sam Barnett, the "Pioneer of Personalised Advertising", is the founder of ad technology company Struq. Struq is the online advertising industry’s most advanced technology and optimisation platform for advertisers looking to acquire highly profitable customers. For every £1 an advertiser spends, Struq delivers an average of £19 in revenue to their advertisers. Struq now leads the fastest growing advertising sector globally and has won numerous awards including, Most Innovative Company (Entrepreneur Country), Brand Innovation (Marketing Week), Top 100 Media Technology Companies (Red Herring; Tech Media Invest; Guardian; Smarta) and has been listed in the Top 10 innovators across Europe by the Wall Street Journal.
Sam has been listed as one of the top 25 leading thinkers and innovators in online advertising, awarded the Young Gun 2010 accolade by Growing Business, Shortlisted for Young Entrepreneur of the Year 2009 Award by Growing Business and featured in The Courvoisier Future 500 Rising Stars.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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