Sagi Gordon is the co-founder and CEO of SelectMedia, a leading SSP. He has over 12 years of experience in technology and Internet sales at a range of digital media and e-commerce companies, including Arti-vision, XTEND Media (part of Matomy), Metacafe International and Triple-E Software. Sagi was the CTO in the Israeli Navy and earned a B.S. in Computer Science at Mercy College and an MBA from Touro University, both in New York.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.