Sagi Gordon is the co-founder and CEO of SelectMedia, a leading SSP. He has over 12 years of experience in technology and Internet sales at a range of digital media and e-commerce companies, including Arti-vision, XTEND Media (part of Matomy), Metacafe International and Triple-E Software. Sagi was the CTO in the Israeli Navy and earned a B.S. in Computer Science at Mercy College and an MBA from Touro University, both in New York.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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