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More articles by Ryan Wilson
- Publisher Blueprints, Part 2: Brainstorming & Accelerating Failure August 31st 2010
- Publisher Blueprints, Part 1: Pre-Defining Success August 30th 2010
- Like a glove: The importance of fit in lead generation October 28th 2009
Ryan Wilson
Publisher Blueprints, Part 2: Brainstorming & Accelerating Failure
ADOTAS – Once you have pre-defined your success metrics, the next step in the process is to iterate through ideas for your new site. Generating ideas can be done in brainstorming sessions. Try to do this with a small group of people in a creative and positive environment. Focus on ideas [...] More...
Publisher Blueprints, Part 1: Pre-Defining Success
ADOTAS – Inspiration to create a website can come from any number of places. An idea could pop up from having a conversation with a colleague, viewing a competitor’s website, noticing a gap in the marketplace, studying response data from current customers, brainstorming sessions, etc. Some ideas seem to have the [...] More...
Like a glove: The importance of fit in lead generation
ADOTAS – In the realm of lead generation, the ongoing debate is quality versus quantity. When I say quality, I don’t mean non-exclusivity, non-opt in or false/fraudulent leads. These unscrupulous tactics are good for no one. I am speaking specifically about varying levels of custom filtering and post lead generation [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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