Russell Glass

Russell Glass is the CEO of Bizo, a targeted B2B advertising network. Glass is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Most recently Glass led the marketing and product management teams at ZoomInfo, a business information search engine.



Online Tracking: FTC Chair Leibowitz Needs to Lead by Example

Written on
October 12th 2011
Author
  |   Russell Glass

ADOTAS – Yesterday at an event sponsored by a large group of privacy watchdogs (the ACLU, Center for Digital Democracy, Consumer Action, Consumer Federation of America, Consumers Union, Consumer Watchdog, Electronic Privacy Information Center, Privacy Rights Clearinghouse, US PIRG and World Privacy Forum to be exact) called “Yes, They Really Know It’s You: The Digital Collection of Personal Information from Citizens,” Federal Trade Commission Chairman Jon Lebowitz gave a ... More...

Yahoo!-AOL-Microsoft: Little Collaboration Necessary

Written on
September 26th 2011
Author
  |   Russell Glass

ADOTAS – There’s lots of buzz in the industry about the Yahoo, Microsoft and AOL collaboration recently announced. By all accounts, this is an effort to catch up to and compete with the Google display advertising juggernaut. When I first heard the announcement, I was dubious. Like tying the Hindenburg to the Titanic was the thought that came to mind. How could these players possibly join together and ... More...

Online Targeting: No Monsters Under the Bed

Written on
August 10th 2010
Author
  |   Russell Glass

ADOTAS – There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in ... More...

Offline Targeting: The Real Punch in the Nose

Written on
May 21st 2010
Author
  |   Russell Glass

ADOTAS – Which would you prefer: Some stranger threatening to punch you at a virtual trade show or at a real one? The answer is simple of course — you’d rather be threatened online where there is no chance that a punch will actually land. This example seems silly, but it’s illustrative of the debate going on with regards to privacy in advertising in the online world. All of the latest ... More...

2010: The Year of Data

Written on
December 24th 2009
Author
  |   Russell Glass

ADOTAS – This year saw data and audience targeting enter the mainstream conversation. This growing trend gave rise to increasingly noisy conversations about how that data is being used, whether it’s effective in improving the online experience, how to measure its effectiveness and whether its use violates online privacy or otherwise offends the online user. Those in the industry have been active in resolving these issues and we expect them to ... More...

Whining about cookies overstates problem

Written on
August 13th 2009
Author
  |   Russell Glass

ADOTAS — I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature. Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington will kill innovation and destroy a growing value proposition. I don’t agree with that perspective and here are five reasons why: 1. The ... More...

Display and Search – Perfect together?

Written on
February 11th 2009
Author
  |   Russell Glass

ADOTAS EXCLUSIVE — John and Paul, peanut butter and jelly, man and dog, display and search… one clearly doesn’t belong. Display advertising and search advertising simply don’t often fit together in marketer’s minds. Today, most online marketers use search (just ask Google) and only some use display. It’s the rare marketer that uses both, particularly in companies that feel like they are too small to have “branding” budgets that are separate ... More...

Target Your Audience

Written on
December 26th 2008
Author
  |   Russell Glass

ADOTAS EXCLUSIVE — Over the past few years, the rise of effective audience targeting for online display advertising has received quite a bit of attention from the launch and subsequent growth of audience networks such as Revenue Science , TACODA and Blue Lithium . These networks have shown that effective targeting can create a better return on investment for advertisers, and the large reach networks like AOL and Yahoo have acknowledged ... More...

B2B Ad Networks Are on the Rise

Written on
October 23rd 2008
Author
  |   Russell Glass

ADOTAS EXCLUSIVE — In nature, an increase in prey leads to an increase in predators. Similarly an increase in ad inventory leads to an increase in the need to monetize it. So it’s no surprise that the massive growth of online inventory has lead to the sharp increase in ad networks over the past few years, and recently, the intensity of the war for monetizing online impressions has reached extreme ... More...