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More articles by Russell Fradin
- Ad Networks That Buck the Downward Trend November 11th 2008
- Ad Networks: On the Verge of Extinction? March 28th 2008
- Striking A Balance: The Ad Network/Exchange Analogy March 6th 2008
Russell Fradin
Ad Networks That Buck the Downward Trend
ADOTAS EXCLUSIVE — The U.S. and world economies have taken a turn for the worse and are adversely affecting the prosperity of many industries. In online advertising, we’ve seen how this is directly affecting the various vendors in the space. Businesses are putting a hold on spending, and prices for [...] More...
Ad Networks: On the Verge of Extinction?
ADOTAS EXCLUSIVE — This week’s news from ESPN and Forbes has created a lot of buzz in the interactive advertising industry about the future of ad networks. On the one hand, we have a sports media giant rejecting ad networks as being detrimental to the integrity of their brand and [...] More...
Striking A Balance: The Ad Network/Exchange Analogy
ADOTAS EXCLUSIVE – Over the last twelve months, there’s been a lot of attention on a new category in the online advertising ecosystem – the ad exchange. Acquisitions by Microsoft (ADECN) and Yahoo! (Right Media) and new offerings from Doubleclick reinforce that there is a real role for ad [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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