Russell Fradin

Featured Author

: Russell Fradin co-founded Adify and serves as the company’s CEO. He is responsible for leading the company’s vision, strategy and continued growth.

Mr. Fradin has extensive experience in starting and managing online and e-commerce businesses. Most recently, he was the SVP of Business Development for Wine.com, the Internet’s largest seller of wine where he was responsible for creating new revenue channels for the business. Before joining Wine.com, Fradin was the EVP of Corporate Development for comScore Networks.

Mr. Fradin started at comScore in 2000 before comScore signed its first customer and was responsible for starting many of the company’s businesses as well as structuring strategic alliances. He began his career at Flycast Communications and had a number of roles during his four year tenure, finally serving as Flycast/Engage’s VP of Business Development. Fradin holds a BS from the Wharton School at the University of Pennsylvania.

Ad Networks: On the Verge of Extinction?

Written on: March 28th 2008
Author: | Russell Fradin

ADOTAS EXCLUSIVE — This week’s news from ESPN and Forbes has created a lot of buzz in the interactive advertising industry about the future of ad networks. On the one hand, we have a sports media giant rejecting ad networks as being detrimental to the integrity of their brand and [...] More...

Striking A Balance: The Ad Network/Exchange Analogy

Written on: March 6th 2008
Author: | Russell Fradin

ADOTAS EXCLUSIVE - Over the last twelve months, there’s been a lot of attention on a new category in the online advertising ecosystem – the ad exchange. Acquisitions by Microsoft (ADECN) and Yahoo! (Right Media) and new offerings from Doubleclick reinforce that there is a real role for ad [...] More...

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Features Archive

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