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AlmondNet Founder & CEO: Roy Shkedi- Roy has over 15 years of experience in inventing, developing and implementing interdisciplinary products as well as analyzing and investing in companies. Since founding AlmondNet in 1998, Roy has been recognized as a pioneer in the behavioral targeting and profile based ad exchange sectors of the Internet advertising market. Roy holds an MBA degree, an M.Sc. degree in Electronic Engineering, and received the most distinguished prize in the Israeli Intelligence community for an R&D project. Prior to founding AlmondNet, Roy was the High Technology Analyst for Ofek Securities, Israel's largest portfolio manager.

More articles by Roy Shkedi

Roy Shkedi



How To Balance Scale, Granularity On the Vertical Tightrope

Written on
May 2nd 2008
Author
  |   Roy Shkedi

ADOTAS EXCLUSIVE – Among the many passing industry trends, “verticalization” remains a key term in the online advertising industry. Whether it’s the promotion of vertical networks, vertical pay-per-click campaigns, or generally speaking — the verticalization of search — the terms’ use is ubiquitous. However, one key area in which we have [...] More...

How Purchase-Intent Data Can Save Social Networks’ Ad Space

Written on
March 7th 2008
Author
  |   Roy Shkedi

ADOTAS EXCLUSIVE - The challenge of monetizing ad space on social networks isn’t related to a lack of inventory. With tens of millions of current users and high stickiness levels, social networking sites are easily one of today’s hottest mediums. While in theory social networking sites have terabytes of monetizable data, [...] More...



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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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