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More articles by Roy Shkedi
- How To Balance Scale, Granularity On the Vertical Tightrope May 2nd 2008
- How Purchase-Intent Data Can Save Social Networks’ Ad Space March 7th 2008
Roy Shkedi
How To Balance Scale, Granularity On the Vertical Tightrope
ADOTAS EXCLUSIVE – Among the many passing industry trends, “verticalization” remains a key term in the online advertising industry. Whether it’s the promotion of vertical networks, vertical pay-per-click campaigns, or generally speaking — the verticalization of search — the terms’ use is ubiquitous. However, one key area in which we have [...] More...
How Purchase-Intent Data Can Save Social Networks’ Ad Space
ADOTAS EXCLUSIVE – The challenge of monetizing ad space on social networks isn’t related to a lack of inventory. With tens of millions of current users and high stickiness levels, social networking sites are easily one of today’s hottest mediums. While in theory social networking sites have terabytes of monetizable data, [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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