Adotas

Where media buyers start online

Featured Author

Author Photo

Ronald L. Zaslow is a journalist in New York City who focuses on sports and the business aspects of the industry. He also hosts "Ron Zaslow Interviews," a television program which airs on Time Warner Cable's Manhattan Neighborhood Network.

More articles by Ronald Zaslow

Ronald Zaslow



Northern Exposure: How The CFL Utilizes The Web

Written on
March 10th 2008
Author
  |   Ronald Zaslow

ADOTAS - The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] More...

Going Long!: NFL Goes Overseas And Online To Grow Brand

Written on
January 16th 2008
Author
  |   Ronald Zaslow

The National Football League playoffs are here. It is the time of year when the league captures both the imagination and dollars associated with a rabid United States fan base. Sponsors, marketers and advertisers who partner with the league anticipate a healthy stream of revenues that can flow from an [...] More...

Chryon Enhances Ads And Marketing During The Playoffs

Written on
October 9th 2007
Author
  |   Ronald Zaslow

It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be the [...] More...

The Digital Dynamo! Arena Media Networks Rewrites the Book on Sports Venue Marketing

Written on
February 23rd 2007
Author
  |   Ronald Zaslow

Technology is constantly shaping the marketing and advertising world. Not surprisingly, the sports sector consistently proves to be fertile ground for its growth and advancement. In a marketplace where gaining the fan dollar is the end game, one platform, digital advertising displays, is emerging in arenas and stadiums [...] More...

Mail Makes the Completion: A Look at Mercury Communication Group’s Targeted Sports Marketing Solution

Written on
January 18th 2007
Author
  |   Ronald Zaslow

Sports fans are always looking for outlets to engage their heroes. There is no better medium than mail, whether in traditional hard copy mode or of the electronic variety. A response to a fan correspondence can create a lifetime of cherished memories and a strong level of devotion [...] More...

The Internet TV Ice-breaker: How the Islanders and the NHL are Scoring Big for Sports Marketing

Written on
December 12th 2006
Author
  |   Ronald Zaslow

It is no secret that sports and television go hand-in-hand. In recent decades, the combination has reshaped the entertainment and media landscape. From the first televised Super Bowl to the emergence of league-owned networks, sports have changed not only the very fabric of the television marketplace, but the [...] More...



Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

Adotas Partnership