Roger Williams, Chief Marketing Officer Maxifier
Roger is responsible for all marketing and communications activities across the business, developing strategies for driving and enhancing the recognition of the Maxifier brand and its solutions in all the markets it operates.
Bringing over 20 years marketing experience, he was most previously at AudienceScience where, as the company’s first Director of International Marketing, he was responsible for marketing in Europe and Asia, launching the business in Japan and driving the rebranding of wunderloop to AudienceScience Deutschland. Prior to this, he was Director, International Marketing, at Right Media (a Yahoo! company), launching the Right Media Exchange into the global market and building awareness of the ad exchange concept.
Before moving into online technology, Roger spent 12 years working for offline direct marketing data businesses, including Abacus International (a division of DoubleClick) where he was involved in the company’s expansion into Europe and Asia, and Claritas UK (now Acxiom) where he was Marketing Director.
Roger holds an MBA from the Bradford University School of Management and a BA (Hons) in History from The University of Leicester.
- See more at: http://www.maxifier.com/about/leadership/roger-williams/#sthash.5KCSkX19.dpuf
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