Roger Katz

Roger Katz founded Friend2Friend in 2006, with a powerful conviction that the social graph of Facebook was an incredible opportunity for brands and products to ignite true “word of mouth” marketing online. Since then, he has led the company to increased profitability year over year while establishing the company in San Francisco, New York, Los Angeles and Barcelona, Spain. He has focused his company’s efforts on finding solutions that meet the social media marketing challenges facing brands and agencies today — building scalable technology solutions that can still be customized — and has since built solutions that go beyond Facebook to include YouTube, Twitter and mobile platforms.

A tireless evangelist for social media, Roger brings 20 years of marketing, strategy and social media expertise to Friend2Friend. His career includes management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs and Pacific Community Ventures, as well as a number of startups. Behind his marketing mind lies deep engineering expertise. He has engineering degrees from Michigan State and UC Berkeley and an MBA from Wharton. He’s a cycling fanatic, aspiring guitarist and (slow) swimmer.



Social Media Landscape: LinkedIn Could Rival Facebook’s Dominance

Written on
May 6th 2013
Author
  |   Roger Katz

ADOTAS – The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels.  While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership.  And that points to huge opportunities ahead for brand marketers. LinkedIn as the dominant professional network As little as a year or so ago, you only went to LinkedIn when ... More...

2013: The Year of Mobile Social Marketing

Written on
January 3rd 2013
Author
  |   Roger Katz

As a brand marketer, you’re probably well into thinking about the year ahead. What’s the biggest trend you should be watching? The biggest opportunity? The biggest challenge? Here’s your answer to all three questions: mobile social marketing. Now you’re probably immediately thinking “I’ve heard that this is the ‘year of mobile’ before!” However, predictions about this being the “year of mobile” for marketers have, in the past, primarily focused on two aspects ... More...

Facebook’s Timeline: A 6-Month Status Update

Written on
September 6th 2012
Author
  |   Roger Katz

Nearly a billion users on Facebook have, or soon will, transition to the Timeline profile format in the coming weeks. Given that brands were the first to take the plunge, this six month anniversary is a good opportunity to check in on how Timeline is performing for brands. Engagement, Engagement, Engagement Facebook’s Timeline profile layout created quite a stir initially, but the message was consistent: This change was all about increasing ... More...

Which Brand Got the Social Gold at the Olympics?

Written on
August 17th 2012
Author
  |   Roger Katz

In the four years since the Beijing Olympics in 2008, Facebook has grown from 100 million users to close to a billion —what a difference four years makes. So, how have the Olympic sponsoring brands taken advantage of this immense new global audience?  In 2008, there were two ‘levels’ of brand sponsors at the Olympics — the eleven TOP Partners (Acer, Atos, Coca-Cola, Dow, GE, McDonalds, Omega, Panasonic, P&G, Samsung ... More...

Salesforce, Buddy Media and the Social Revolution in Online Marketing

Written on
June 4th 2012
Author
  |   Roger Katz

ADOTAS - Salesforce.com has come a long way since it was founded in a San Francisco apartment in 1999 and launched the first online sales force automation solution in the CRM market. By 2006, it had introduced its AppExchange application and development platform, and launched an incredible ecosystem of “value add” services that businesses could rely upon to understand and manage customer relationships. Fast forward to 2011, which saw Salesforce.com undertake acquisitions that ... More...

Friends Don’t Share Ads with Friends: Social Offers a Solution

Written on
March 8th 2012
Author
  |   Roger Katz

ADOTAS – Last week, Facebook announced a host of changes that affect how brands market themselves on Facebook — covering Pages for Business — as well as several new ad products. (Some basic facts about the changes relevant to brands are described here). What is clear to our company,  Friend2Friend, as a provider of technology and solutions that amplify brand experiences on Facebook and other social platforms, is that this announcement ... More...

Facebook: “People Talking About” Creative Ways to Plug Brands

Written on
November 16th 2011
Author
  |   Roger Katz

ADOTAS  - In September, Facebook unveiled the largest set of new features since it launched the Facebook API platform in 2007. The company followed this up in October with an extension to the Facebook platform that allows social media app developers to bring campaigns to the 350 million people (44 percent of Facebook’s user base) who use Facebook every month on a mobile device (including iPad and iPhone, Android and ... More...