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More articles by Robin Stanton
- Outsmart a Recession: Focus on Affiliate Network Relationships March 12th 2008
- The Co-Reg Comeback: How the Online Ad Marketplace Can Turn Old into New April 3rd 2007
- The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms February 20th 2007
- To Social Network or Not: The Current Agency Quandary December 12th 2006
- Lame Wi-Fi Town Steps it Up October 16th 2006
Robin Stanton
Want Universal Appeal? A Few Straightforward Solutions on Marketing to Everyone
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists of [...] More...
Courting the Ladies: A Few Simple Truths About Marketing to Women Online
Marketing to women is a bit trickier than marketing to other demographics. Why, you ask? Well, a working woman and/or mother is already busy with work, kids, household chores and finding some personal time. At the end of their day they don’t have time to do a [...] More...
Going Retro: An Old School Answer to New Flash Ad Concerns
Uh-oh a patch that can disable flash ads, released by Microsoft? How could they do such a thing? Did you know Firefox has the same issue? And last question, is it really going to be that bad? After all the “oh no’s,” and a bit of chaos that I’m sure [...] More...
The Startup Scenario: Turn Your Small Business into a Viable Web Commodity
If you know what the words ‘panic attack’, ‘sleepless nights’ and ‘slow days’ mean and you have ever found yourself throwing a child-sized tantrum because you just opened up the frig and found there is no more Pepsi, then you are most certainly a small business owner. I’m sure I [...] More...
A History of Lead Generation
It used to be that a publisher would not touch a lead generation campaign with a ten-foot pole. They felt they were giving away free advertising and there was money to be made only with CPM (cost-per-impression) and CPC (cost-per-click) campaigns. Then something happened, a few publishers realized they could [...] More...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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