Adotas

Where media buyers start online

Featured Author

Author Photo

Robin Stanton is owner of WebServices4All.com Ad Agency and sits as VP of Sales and New Business for Synervation.net affiliate network and Media company. Robin has been in the online industry since 1998 working with advertisers, agencies and small businesses, and is always on the lookout for the next big thing in Online Advertising.

More articles by Robin Stanton

Robin Stanton



Want Universal Appeal? A Few Straightforward Solutions on Marketing to Everyone

Written on
April 4th 2006
Author
  |   Robin Stanton

Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists of [...] More...

Courting the Ladies: A Few Simple Truths About Marketing to Women Online

Written on
March 23rd 2006
Author
  |   Robin Stanton

Marketing to women is a bit trickier than marketing to other demographics. Why, you ask? Well, a working woman and/or mother is already busy with work, kids, household chores and finding some personal time. At the end of their day they don’t have time to do a [...] More...

Going Retro: An Old School Answer to New Flash Ad Concerns

Written on
March 13th 2006
Author
  |   Robin Stanton

Uh-oh a patch that can disable flash ads, released by Microsoft? How could they do such a thing? Did you know Firefox has the same issue? And last question, is it really going to be that bad? After all the “oh no’s,” and a bit of chaos that I’m sure [...] More...

The Startup Scenario: Turn Your Small Business into a Viable Web Commodity

Written on
February 14th 2006
Author
  |   Robin Stanton

If you know what the words ‘panic attack’, ’sleepless nights’ and ’slow days’ mean and you have ever found yourself throwing a child-sized tantrum because you just opened up the frig and found there is no more Pepsi, then you are most certainly a small business owner. I’m sure I [...] More...

A History of Lead Generation

Written on
January 25th 2006
Author
  |   Robin Stanton

It used to be that a publisher would not touch a lead generation campaign with a ten-foot pole. They felt they were giving away free advertising and there was money to be made only with CPM (cost-per-impression) and CPC (cost-per-click) campaigns. Then something happened, a few publishers realized they could [...] More...

« Previous Page


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

Adotas Partnership