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Robin Stanton is owner of WebServices4All.com Ad Agency and sits as VP of Sales and New Business for Synervation.net affiliate network and Media company. Robin has been in the online industry since 1998 working with advertisers, agencies and small businesses, and is always on the lookout for the next big thing in Online Advertising.

More articles by Robin Stanton

Robin Stanton



Outsmart a Recession: Focus on Affiliate Network Relationships

Written on
March 12th 2008
Author
  |   Robin Stanton

ADOTAS EXCLUSIVE — With all the talk of a possible recession – and the serious financial anxiety that accompanies the chatter — now is the perfect time to focus on keeping affiliate network relationships going strong. If you do, when budgets increase (and they will), you’ll be first in line [...] More...

The Co-Reg Comeback: How the Online Ad Marketplace Can Turn Old into New

Written on
April 3rd 2007
Author
  |   Robin Stanton

Sometimes what was old becomes new again; I’ve noticed this with co-registration as a form of advertising. A few years back co-registration was hot, and then it died down a bit, because some advertising channels did not want to share leads, the advertisers didn’t really share leads, and they didn’t like [...] More...

The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms

Written on
February 20th 2007
Author
  |   Robin Stanton

While driving up and down the PA turnpike over the past few weeks I’ve noticed something…We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two of [...] More...

To Social Network or Not: The Current Agency Quandary

Written on
December 12th 2006
Author
  |   Robin Stanton

I’m going to get straight to the point today…My question to you is “To Social Network or Not?” As an owner of an ad agency, this question comes up quite often. Clients hear how awesome MySpace, Googtube (my acronym for Google and YouTube), and the millions of blogs that are [...] More...

Lame Wi-Fi Town Steps it Up

Written on
October 16th 2006
Author
  |   Robin Stanton

Well, I am loving having to write this article, because my hometown has stepped up its game. A few weeks ago, I wrote an article titled “I live in a lame wi-fi town.” This was written out of frustration that I couldn’t find anywhere to be wireless for [...] More...

I Live in a Lame Wi-Fi Town…

Written on
August 30th 2006
Author
  |   Robin Stanton

“Wi-fi is everywhere!” “Get your wireless laptop today!” “Make sure you get a wireless card in your new laptop!” Blah, blah, blah…. Everywhere you turn people are tooting the greatness of wireless technology, mainly wireless laptops. Commercials show people sitting in trees working on their laptops, why in [...] More...

Rockin’ Syndication, Part II

Written on
August 8th 2006
Author
  |   Robin Stanton

Well, it has taken a few weeks to finish this article for the mere fact that technology was my mortal enemy for a bit. Like I said before, RSS feeds or “Rockin’ Syndication” is an awesome way to get notice out about products, news and promotions for your clients. This [...] More...

Why RSS Feeds Rock My Marketing

Written on
July 6th 2006
Author
  |   Robin Stanton

Wow, I just did a search on Google for “RSS Feed Statistics” and man oh man, everyone has an RSS feed. ESPN has one, The Government has one, Ask.com, even Microsoft has implemented an RSS feed for their new Vista operating system, and the list just goes on [...] More...

From Blogs to Bucks: How the Gift of Gab Boosts a Client’s Campaign

Written on
June 9th 2006
Author
  |   Robin Stanton

According to one report in November of 2004, there were 6.5 million blogs out there. That means blogs have been around since about 2004, so why is the word “blog” still just a whispered word in the industry? For the first time I’ve noticed we as Online Advertising [...] More...

Selling Through the Speaker Box: How Marketers Can Better Tune into Online Radio

Written on
May 12th 2006
Author
  |   Robin Stanton

Let’s get right to the point. You want to reach people online to promote your product/services or your advertiser’s products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as a [...] More...

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