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More articles by Robin Stanton
- Outsmart a Recession: Focus on Affiliate Network Relationships March 12th 2008
- The Co-Reg Comeback: How the Online Ad Marketplace Can Turn Old into New April 3rd 2007
- The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms February 20th 2007
- To Social Network or Not: The Current Agency Quandary December 12th 2006
- Lame Wi-Fi Town Steps it Up October 16th 2006
Robin Stanton
Outsmart a Recession: Focus on Affiliate Network Relationships
ADOTAS EXCLUSIVE — With all the talk of a possible recession – and the serious financial anxiety that accompanies the chatter — now is the perfect time to focus on keeping affiliate network relationships going strong. If you do, when budgets increase (and they will), you’ll be first in line [...] More...
The Co-Reg Comeback: How the Online Ad Marketplace Can Turn Old into New
Sometimes what was old becomes new again; I’ve noticed this with co-registration as a form of advertising. A few years back co-registration was hot, and then it died down a bit, because some advertising channels did not want to share leads, the advertisers didn’t really share leads, and they didn’t like [...] More...
The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms
While driving up and down the PA turnpike over the past few weeks I’ve noticed something…We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two of [...] More...
To Social Network or Not: The Current Agency Quandary
I’m going to get straight to the point today…My question to you is “To Social Network or Not?” As an owner of an ad agency, this question comes up quite often. Clients hear how awesome MySpace, Googtube (my acronym for Google and YouTube), and the millions of blogs that are [...] More...
Lame Wi-Fi Town Steps it Up
Well, I am loving having to write this article, because my hometown has stepped up its game. A few weeks ago, I wrote an article titled “I live in a lame wi-fi town.” This was written out of frustration that I couldn’t find anywhere to be wireless for [...] More...
I Live in a Lame Wi-Fi Town…
“Wi-fi is everywhere!” “Get your wireless laptop today!” “Make sure you get a wireless card in your new laptop!” Blah, blah, blah…. Everywhere you turn people are tooting the greatness of wireless technology, mainly wireless laptops. Commercials show people sitting in trees working on their laptops, why in [...] More...
Rockin’ Syndication, Part II
Well, it has taken a few weeks to finish this article for the mere fact that technology was my mortal enemy for a bit. Like I said before, RSS feeds or “Rockin’ Syndication” is an awesome way to get notice out about products, news and promotions for your clients. This [...] More...
Why RSS Feeds Rock My Marketing
Wow, I just did a search on Google for “RSS Feed Statistics” and man oh man, everyone has an RSS feed. ESPN has one, The Government has one, Ask.com, even Microsoft has implemented an RSS feed for their new Vista operating system, and the list just goes on [...] More...
From Blogs to Bucks: How the Gift of Gab Boosts a Client’s Campaign
According to one report in November of 2004, there were 6.5 million blogs out there. That means blogs have been around since about 2004, so why is the word “blog” still just a whispered word in the industry? For the first time I’ve noticed we as Online Advertising [...] More...
Selling Through the Speaker Box: How Marketers Can Better Tune into Online Radio
Let’s get right to the point. You want to reach people online to promote your product/services or your advertiser’s products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as a [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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