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Robert S.K. Regular has over 13 years experience in offline and online media. He is the owner of New York Publishing Group, Inc., the Publisher of Adotas.com. Mr. Regular has also served as President of Active Response Group, a full service display network and lead generation provider. Formerly, Mr. Regular was President of Oridian, Vice President of Sales and Marketing for Conducent, Inc. and Media Marketing Director and Producer for television divisions of Clear Channel Communications.

More articles by Robert S.K. Regular

Robert S.K. Regular



Globalization, Without the Brick Throwing

Written on
May 8th 2006
Author
  |   Robert S.K. Regular

Globalization is rapidly progressing across many different industries and businesses and is no longer a fringe trade summit concept good for a summit photo op and then avoided by economic policy wonks–it’s powerful and a huge contributor now in online advertisings future and growth. The international non-American advertising market is [...] More...

Tracking the Other 90% of Inventory

Written on
April 4th 2006
Author
  |   Robert S.K. Regular

Claria recently announced that they were abandoning and disposing of their adware business and moving towards PersonalWeb, a behavioral content platform that provides audiences with content pages that automatically adjust based on consumer actions. Claria used to be the flagship adware company that was going to change the negativity towards adware [...] More...

Pondering Online Advertising’s Low Emotional Quotient

Written on
March 10th 2006
Author
  |   Robert S.K. Regular

Online advertising spending is quickly growing to reach over $13 billion in 2006 and will soon surpass radio advertising as it chases the beloved television dollars. In my humble opinion online advertising is growing so rapidly because it’s relevant, has massive reach and is measurable. Unfortunately it lacks one of [...] More...

Where’s the Risk? How CPA & CPM are Changing Marketplace Efficiency

Written on
January 30th 2006
Author
  |   Robert S.K. Regular

Online advertising is probably one of the few industries that divides the products and customer types over a pricing type such as CPA and CPM. It’s unlikely that when I purchase a car, groceries, or a Starbucks Grande Mocha that I have the option to pay on performance or upfront. [...] More...

Adware’s Fight for the Future

Written on
May 23rd 2005
Author
  |   Robert S.K. Regular

Contextually oriented adware companies like Claria, WhenU and Hotbar have successfully exploded on the online advertising marketplace over the last five years. The explosion has come with extraordinary ad conversion performance that has earned them hundreds of advertisers big and small—but not without controversy. These companies are in a fight [...] More...

Search Mentality + Network Buying = Confused Expectations

Written on
May 23rd 2005
Author
  |   Robert S.K. Regular

One of my favorite inventions of the 20th Century is the ATM: it’s simple, it’s instant, and it limits the problem of lines and pesky people to deal with. (I can be a bit anti-social so this suits me fine.) I like to think of buying search advertising as a [...] More...

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