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Robert S.K. Regular has over 13 years experience in offline and online media. He is the owner of New York Publishing Group, Inc., the Publisher of Adotas.com. Mr. Regular has also served as President of Active Response Group, a full service display network and lead generation provider. Formerly, Mr. Regular was President of Oridian, Vice President of Sales and Marketing for Conducent, Inc. and Media Marketing Director and Producer for television divisions of Clear Channel Communications.

More articles by Robert S.K. Regular

Robert S.K. Regular



In Memory of Sebastian Quezada

Written on
December 19th 2011
Author
  |   Robert S.K. Regular

ADOTAS – Sebastian Quezada sadly passed away last week in his home. He leaves a beautiful daughter, a loving family and hundreds of friends. We would like to extend our condolences to his family, his wonderful daughter and all the industry friends who were touched by Sebastian. Sebastian was personally a [...] More...

Microsoft BUYS Yahoo!

Written on
February 1st 2008
Author
  |   Robert S.K. Regular

As rumored in our recent newsletter “Is Yahoo a Buying Opportunity” Microsoft this morning has made a bid to acquire Yahoo at a 64% premium to Thursday’s closing stock price to represent a $44.6 BILLION value, which is projected to be over a 30X EBITA multiple offer on projected 2008 earnings. [...] More...

Here Comes Another Bubble – A Video You Must Watch

Written on
December 4th 2007
Author
  |   Robert S.K. Regular

The ongoing discussion on whether the Internet industry is in another circa 2000 bubble has been ongoing since last May as acquisition fever and valuations skyrocketed to unseen levels. The pilgrimage to Silicon Valley to start another Web2.0 company, raise millions from hungry VCs and then get started to undoubtably revolutionize the [...] More...

Ready for Thanksgiving? I Doubt it.

Written on
November 21st 2007
Author
  |   Robert S.K. Regular

I’ve had the pleasure of being in the online advertising business almost ten years now. It has been nothing short of a wooden roller coaster ride with a multi story drop in the middle. If you’re not familiar with such a ride, you may want to visit Hershey Park and try the [...] More...

Microsoft, DoubleClick and Right Media Faceoff

Written on
October 24th 2007
Author
  |   Robert S.K. Regular

With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the Right Media Open conference on Tuesday to debate the future of ad exchanges and online advertising. Showing up to the panel representing their advertising business and future ad exchange [...] More...

The Ninety-Percent Puzzle: Solving the Immense Inventory Issue Facing Online Media

Written on
March 15th 2007
Author
  |   Robert S.K. Regular

I believe the most important puzzle to solve in our online ad industry is what to do with the other 90% of advertising space. I recently read the Business 2.0 article, “The Quest for the Perfect Online Ad”, and was pleased to know that display ads are finally being recognized [...] More...

Is Media Buying Harder than Selling?

Written on
October 13th 2006
Author
  |   Robert S.K. Regular

Media buying is quickly becoming one of the most important roles at online media companies. Inventory of every type including banners, pops, search keywords and even text links are in high demand while prices are sky rocketing. The market is definitely healthy and I am encouraged to see that even [...] More...

Letting Your Fingers Do the Walking Online

Written on
August 14th 2006
Author
  |   Robert S.K. Regular

With all the hype around search and contextual targeting, I am amazed at how little discussion there is about local level search. Google has made some noise about moving in this direction and investors are giving them a massive multiple on their stock based on the future of local targeting. [...] More...

Is Video the Marketing Messiah? Why Convergence Is Something to Truly Look Forward To

Written on
July 25th 2006
Author
  |   Robert S.K. Regular

Our industry has a way of creating messiahs from new models, products or technology. I think it’s a natural extension of a young immature industry finding itself and looking for direction or the big score. We’re small enough for new concepts and successes to really stand out, but big enough [...] More...

The Secrets Behind Transparency: Cracking the Code of Full Disclosure in Online Advertising

Written on
June 13th 2006
Author
  |   Robert S.K. Regular

If there was one word to describe the changing expectations of online advertising in 2006, it’s transparency. Dictionary.com, who was displaying an ad for AT&T at the time, says transparency means, ‘The full, accurate, and timely disclosure of information.’ In keeping with the reference, I fully anticipate that AT&T is [...] More...

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