Robert S.K. Regular has over 13 years experience in offline and online media. He is the owner of New York Publishing Group, Inc., the Publisher of Adotas.com. Mr. Regular has also served as President of Active Response Group, a full service display network and lead generation provider. Formerly, Mr. Regular was President of Oridian, Vice President of Sales and Marketing for Conducent, Inc. and Media Marketing Director and Producer for television divisions of Clear Channel Communications.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.