Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.
By Alex Timlin, VP, Retail & E-Commerce, Emarsys
Despite the seismic shift in the retail industry towards online shopping, brick-and-mortar stores still remain relevant. However, there’s an underlying problem that many of these stores are ill-equipped to handle the multifaceted nature of today’s multichannel, connected...
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