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More articles by Richard Rosen
- I Need It NOW: Real Opportunity In Local Search July 2nd 2007
- A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit September 12th 2006
- Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away August 9th 2006
- Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work June 30th 2006
Richard Rosen
I Need It NOW: Real Opportunity In Local Search
Local search carries all the earmarks of a gold rush in the making: tens of thousands — no, make that millions — of small businesses hungry for more customers. Even greater numbers of consumers with leaky faucets, dented fenders and crabgrass, all itching to connect with neighborhood service providers as [...] More...
A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit
There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But [...] More...
Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away
You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your goal [...] More...
Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work
Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It’s a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you’ve no doubt mastered — and apply it in the [...] More...
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