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Richard Rosen, FastCall411 founder and CEO, is an expert in the calling applications industry and its relationship to local search. With more than 20 years of direct marketing experience, Rosen served as Vice President, Business Development, at both Jambo and CallSource, each a pioneering firm in the pay-per-call and call measurement spaces, respectively.

At Jambo, Rosen led business development, marketing, sales, public relations and product development. During his tenure, he helped define Jambo's pay-per-call and phone-centric product initiatives, and created and launched JAN, the Jambo Advertising Network, as a vehicle to communicate the company's value proposition to local advertisers and publishers. At CallSource, he spearheaded initiatives to provide call tracking to AutoTrader.com, Cars.com, Verizon Yellow Pages, AOL, Google, Switchboard, ReachLocal, Perform Local, and Citysearch, among others. Rosen writes frequently on pay-per-call and call tracking issues, and is a frequent speaker at industry events.

Rosen founded FastCall411 ( www.fastcall411.com) to improve the experience for consumers in need of local service providers. FastCall411 will deliver better local advertising results to merchants seeking new business while offering a superior partnership model and improved economic yields for partners. Over time, FastCall411 will extend its model to mobile search, directory assistance and other input devices.

More articles by Richard Rosen

Richard Rosen



I Need It NOW: Real Opportunity In Local Search

Written on
July 2nd 2007
Author
  |   Richard Rosen

Local search carries all the earmarks of a gold rush in the making: tens of thousands — no, make that millions — of small businesses hungry for more customers. Even greater numbers of consumers with leaky faucets, dented fenders and crabgrass, all itching to connect with neighborhood service providers as [...] More...

A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit

Written on
September 12th 2006
Author
  |   Richard Rosen

There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But [...] More...

Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away

Written on
August 9th 2006
Author
  |   Richard Rosen

You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your goal [...] More...

Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work

Written on
June 30th 2006
Author
  |   Richard Rosen

Successful local advertisers and business owners know that to close a deal, they must ask for the sale. It’s a bold question at times, designed to push a hesitant buyer toward action. Now, take this same principle — one that you’ve no doubt mastered — and apply it in the [...] More...



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