Richard Murphy is a senior vice president at BPA Worldwide, a nonprofit assurance services provider that performs third-party media audits to verify audience data used in the buying and selling of advertising. Richard is a Certified Public Accountant and a Certified Information Systems Auditor; he leads the organization’s BPA Media and iCompli Technology Assurance divisions.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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