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Richard Frankel is president of Rocket Fuel. His passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience and notable contributions that helped build several high-profile Internet pioneers into multi-million dollar business including NetGravity, DoubleClick and Yahoo! Prior to co-founding Rocket Fuel, he was instrumental in helping Yahoo! grow their behavioral targeting advertising from an experiment into a department generating hundreds of millions in revenue. Prior to Yahoo! he was a general manager at DoubleClick who helped usher in a customer-centric approach to a publisher business, ensuring that customers achieved their goals through the Internet boom and bust. Prior to DoubleClick, he was with NetGravity, the company that developed the Internet’s first commercial ad server, where he was instrumental in building NetGravity’s customer service organization into a profitable business. He earned a bachelor’s degree in engineering from Princeton University, and master’s degrees in English and classics from the University of California at San Francisco.

More articles by Richard Frankel

Richard Frankel



Case Study: Converting Virtual Purchases Into Real Revenue

Written on
October 8th 2010
Author
  |   Richard Frankel

ADOTAS – Historically, companies have used display advertising to drive traffic to their website’s landing page. Once on the landing page, companies use other more direct forms of communication like email and website messaging to drive people down through the sales funnel. In the social gaming industry in particular, where [...] More...

Demystifying Exchanges

Written on
January 5th 2010
Author
  |   Richard Frankel

ADOTAS – With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. An exchange is any interactive platform that lets buyers and sellers flexibly get [...] More...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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