Dick Beedon is the Founder and CEO of Amplifinity. Beedon is responsible for leading several technology, mortgage, and software/computer companies, including Entyre (acquired by Wolters Kluwer) and University Netcasting (acquired by Viacom). Beedon's early success in sales for IBM, and his subsequent leadership roles in emerging and successful technology-centered companies, led him to realize the power and potential of brand advocacy, as well as the undeniable impact new consumer power in a socially connected world, would have on all brands.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.