Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization.. He served on the review board of JAR, and serves on Research World’s editorial board. He is best selling author of two books, What Sticks, Why Advertising Fails and How to Guarantee Yours Success (2006) and SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
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