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Rex Briggs

Rex Briggs
Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization.. He served on the review board of JAR, and serves on Research World’s editorial board. He is best selling author of two books, What Sticks, Why Advertising Fails and How to Guarantee Yours Success (2006) and SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing

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Thrive+ Speaks Out! *Exclusive Interview*

The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona...