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Rex Briggs

Rex Briggs
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Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization.. He served on the review board of JAR, and serves on Research World’s editorial board. He is best selling author of two books, What Sticks, Why Advertising Fails and How to Guarantee Yours Success (2006) and SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing

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Founder of Business that Provides Payment to Consumers for Personal Data Avail – Facebook’s Breach & the Future of Data Management

Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi. Please tell me about Killi and the company’s unique approach to data management. Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take...