Renaud Biet is the CEO and co-founder of TabMo, the first mobile creative DSP for video, display and native advertising. In co-founding TabMo in 2013, Renaud Biet capitalized on ten years of experience in the ad-tech industry.
His first role in the sector was as media manager at AOL Advertising in 2006, after which he joined StickyADS.tv now Freewheel as the second employee. As publisher operations manager, he was responsible for media owner relationships within leading European video sell side platform. In 2012, he joined MyThings, a specialist in customized retargeting based on the CPA model. As media buying manager for southern Europe, he was in charge of publisher recruitment and managing programmatic media investments.
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
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