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Regine Zamor is a diversified writer from New York. With roots in Westchester and Brooklyn, NY, Zamor's work covers a range of issues and interests. A freelance writer and unpublished author are also a few titles Regine holds. Most recently, Junior Staff Writer was added to Zamor's credentials when she joined ADOTAS in December of 2006.

More articles by Regine Zamor

Regine Zamor



In-Game Immersion: IGA and Massive Execs Sound off on the Ad Strategy’s Evolution

Written on
April 6th 2007
Author
  |   Regine Zamor

In-game advertising is a relatively new medium within interactive advertising, but it continues to proliferate thanks to companies like IGA and Massive, which continue to thrive as advertising networks. While spending stays the same in the year 2007, in-game advertising, although still owning a modicum of advertising budgets, is raking in [...] More...

All Eyes on Eyeblaster: Ran Cohen Gabs on Gaming, Rich Media and Resurgence at His Stalwart Company

Written on
March 23rd 2007
Author
  |   Regine Zamor

As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but a [...] More...

Advertising Inequality Lingers: Industry Heads Discuss Racial Disparity Within the Advertising Workplace

Written on
March 9th 2007
Author
  |   Regine Zamor

The notion that racial disparities still linger within advertising is very real. In an industry that continues to see its target markets grow, including those of multicultural audiences, it seems a bit ironic that the advertising sector has neglected to nurture its own ethnic diversity. The Human Rights Commission in [...] More...

Valencia Gayles Touts the TRUE Power of “Transculturalism”

Written on
February 22nd 2007
Author
  |   Regine Zamor

Valencia Gayles (left) represents “transculturalism,” which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin Stoorza, [...] More...

Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond

Written on
February 14th 2007
Author
  |   Regine Zamor

Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] More...

The Multicultural Message: Two Industry Players Assert the Marketing Needs of the Hip-Hop Generation and Beyond

Written on
January 22nd 2007
Author
  |   Regine Zamor

With the rise of the digital era and the growth of interactive usage and advertising, it’s become increasingly important to understand audiences. Making up 13% of the population is the multicultural audience, which subsequently, has not received attention commensurate to the “astronomical growth” it’s experienced. Upon speaking with consultant Erin [...] More...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...

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