Randy Wootton

As senior vice president of marketing and sales, Randy Wootton is responsible for executing AdReady's sales, service and marketing initiatives for advertisers and agencies. He has more than eleven years experience in the software, Web and online advertising industries, and is a sought after speaker. Randy was previously Vice President of the Global Search and Online Marketplace at Microsoft, where he was instrumental in operationalizing Microsoft's "Search Alliance" agreement with Yahoo! for the small and medium sized space. In this role, Wootton led a staff of more than 300 sales, marketing and support employees. While at Microsoft, Wootton also served as Chief of Staff for the Online Services and Windows Division and as head of the U.S. Specialist Sales organization. Prior to Microsoft, Randy spent 4 and a half years at aQuantive where he ran the international division for Atlas and had roles in product management and marketing. Previously, he spent 8 years in the US Navy as a Bomardier/Navigator in A-6E intrudersa and an English instructor at the Naval Academy. Randy earned a BS from the Naval Academy, an MBA from Harvard's Business School, and a MALA from St. John's College. Finally, he serves on the advisory board for Parature Inc, Pathwise Leadership & Advising, and sits on the board for The Boyer Childrens' Clinic.



How Online Advertising Can Make Political Ads More Effective

Written on
May 2nd 2012
Author
  |   Randy Wootton

ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum effectiveness, smart media consultants will combine TV with online advertising and its mix of powerful techniques, including micro-targeting and retargeting. Some 57 ... More...

How Much For That Cookie in the Window?

Written on
August 4th 2011
Author
  |   Randy Wootton

ADOTAS – The  greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, there were debates about view-based conversions versus click, online GRPs, online reach, etc. These debates are still raging as new ... More...