Puneet Mehta
Puneet Mehta is Co-Founder and CEO of MobileROI, the first context and situation aware mobile marketing automation platform. Before co-founding MobileROI (and MyCityWay), he worked as a tech executive on Wall Street, where he built automated, algorithmic technology platforms to help high-frequency traders predict and act on market changes
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Attribution Continues to Illuminate the Value of TV in Outcomes
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...