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Prasanta Behera

Prasanta Behera
Prasanta Behera is VP of Ad Products at ShareThis and leads a team of data scientists and engineers to build a highly scalable platform which leverages ShareThis social data and machine learned technologies to maximize campaign performance. He is a seasoned online advertising professional with deep experience in programmatic buy and building scalable platforms.

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Q&A Return on Ad Spend (ROAS) vs. Incrementality

 Adotas presents a Q&A with Alexei Chemenda, Chief Revenue Officer for Apps and Managing Director, U.S at Adikteev discussing ROAS vs. Incrementality What is the biggest misconception in retargeting campaigns? The two biggest misconceptions made in a retargeting campaign are that marketers should only focus on lapsed users versus...