Prasanta Behera is VP of Ad Products at ShareThis and leads a team of data scientists and engineers to build a highly scalable platform which leverages ShareThis social data and machine learned technologies to maximize campaign performance. He is a seasoned online advertising professional with deep experience in programmatic buy and building scalable platforms.
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
The evolution of CDPs...
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