Home Authors Posts by Prasanta Behera

Prasanta Behera

Prasanta Behera
1 POSTS 0 COMMENTS
Prasanta Behera is VP of Ad Products at ShareThis and leads a team of data scientists and engineers to build a highly scalable platform which leverages ShareThis social data and machine learned technologies to maximize campaign performance. He is a seasoned online advertising professional with deep experience in programmatic buy and building scalable platforms.

Follow Us

8,889FollowersFollow

spotlight

Understanding Customer Data Platforms

Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs...