Before joining the Programmatic Advisory as a Programmatic Consultant, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimization of international iProspect accounts such as British Airways, Eurostar, and Hilton. Prior to that, he has also worked in Ad Operations and Media Planning roles at Havas.
Emmanuel Probst, VP of Media & Content at Kantar
This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one...
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