Before joining the Programmatic Advisory as a Programmatic Consultant, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimization of international iProspect accounts such as British Airways, Eurostar, and Hilton. Prior to that, he has also worked in Ad Operations and Media Planning roles at Havas.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.