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Pranay Damji

Pranay Damji
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Before joining the Programmatic Advisory as a Programmatic Consultant, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimization of international iProspect accounts such as British Airways, Eurostar, and Hilton. Prior to that, he has also worked in Ad Operations and Media Planning roles at Havas.

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By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...