Before joining the Programmatic Advisory as a Programmatic Consultant, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimization of international iProspect accounts such as British Airways, Eurostar, and Hilton. Prior to that, he has also worked in Ad Operations and Media Planning roles at Havas.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.