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Pranay Damji

Pranay Damji
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Before joining the Programmatic Advisory as a Programmatic Consultant, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimization of international iProspect accounts such as British Airways, Eurostar, and Hilton. Prior to that, he has also worked in Ad Operations and Media Planning roles at Havas.

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Understanding Customer Data Platforms

Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs...