Adotas

Where media buyers start online


Featured Author

Author Photo

Peter Vogel is a 10-year industry veteran. He currently serves as senior director of marketing and industry scout for Memolink Inc. (www.MemolinkInc.com). In addition to attending at least two industry trade shows a month, Vogel is hard at work amassing an impressive collection of hotel shampoo bottles.

He can be reached at pvogel@memolinkcorp.com.

More articles by Peter Vogel


Peter Vogel



Facebook’s $100 Million Virtual Economy

Written on
September 5th 2008
Author
  |   Peter Vogel

ADOTAS EXCLUSIVE — Could the sale of virtual flowers really generate $30 - $40 million dollars a year? If you’re Facebook, the answer appears to be a resounding “Yes”. Of course, you can choose from more than just images of flowers. There are currently 378 different images for sale in Facebook’s Gifts [...] More...

Phelps Wins GOLD for Facebook Advertisers

Written on
August 28th 2008
Author
  |   Peter Vogel

ADOTAS EXCLUSIVE — Barack Obama may be the belle of the ball at Denver’s Democratic National convention, but Michael Phelps now rules the roost on Facebook. With more than 1 million supporters (now up to 1,401,473), Obama has had more “Fans” than any person on Facebook for months. Last Friday, though, [...] More...

Social Media Part 2: Back to Basics for Cash Bonanza

Written on
July 1st 2008
Author
  |   Peter Vogel

ADOTAS EXCLUSIVE — In Part 1 of this series, I argued that real money is being generated by social applications; that some developers of these games are making as much as $5,000 to $10,000 a day; and that there are a slew of developers making more than a million dollars [...] More...

Don’t LOL: Social Ads Rev Up Revenue

Written on
June 16th 2008
Author
  |   Peter Vogel

ADOTAS EXCLUSIVE — Headlines of doom and gloom continue to forecast that social media will never produce the piles of money that marketers have dreamed of. Social Media – Part 1 - An article from e-consultancy.com claims, “There’s bad news — Web 2.0 fails to produce cash. Then there’s [...] More...