Peter Storck, SVP of Research and Analytics at Crowdtap, oversees strategic research for the company. For more than 20 years, he has been at the forefront of studying technology's impact on marketing, beginning at Jupiter Research, where at the advent of the consumer Internet, he launched the firm's online advertising practice. Peter later became President of Jupiter and helped build it into a $65 million syndicated research business.
Following his time at Jupiter Research, he founded Points North Group, which provided strategic research and insights to top tech, media and marketing companies such as Google, Disney and Dell. In 2009, Peter joined House Party as head of research and analytics, and has been focused on social marketing effectiveness ever since. Prior to his work in digital marketing, Peter served on state and national political campaigns dating back to 1984 and was an advisor in Congress. He also taught writing at Columbia University.
Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA), Chairman of WOMMA's Research & Measurement Council, and has served in various advisory roles over the years. He is a frequent speaker at industry conferences, a columnist in trade press, and a quoted source for media such as The New York Times, The Wall Street Journal, CNN, Business Week and Advertising Age.
He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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