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Peter Koeppel

Peter Koeppel
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Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits. Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter.

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Brands that succeed fulfill a consumer’s search for meaning

 Emmanuel Probst, VP of Media & Content at Kantar This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one...