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More articles by Peter Koeppel
- Social Media Spending Goes Up: Now What? March 21st 2012
- Social Media Advertising: Its Environment and Impact January 24th 2012
- Netflix: Anatomy of a Public Marketing Mistake December 12th 2011
- Is Facebook Transforming Into an Operating System? September 26th 2011
- A New Front: U.S. Military and Social Media August 1st 2011
Peter Koeppel
Does Privacy Exist Anymore?
ADOTAS – Once upon a time, people had addresses, jobs, phone numbers, significant others, children, cars, birthdays and, yes, even thoughts that weren’t within 30 seconds’ reach of anyone and everyone through a simple Internet search. Yes, once upon a time, there was a thing called privacy. Fast forward to now… Everything [...] More...
Will the Mobile Ad Battle Prove Futile?
ADOTAS – Both Apple and Google have recently entered the mobile advertising industry in full force with the hopes of carving out their own niches in this developing market. Though mobile advertising has yet to prove itself as a viable market, both companies seem to believe that by building upon their [...] More...
Yahoo! Wants to Get More Personal
Recently, Yahoo!’s CEO Carol Bartz spoke about the importance of creating a more personal experience for Yahoo! users, one that would tailor the search experience to their interests. She hopes they’ll access their social media through the Yahoo! site as well, with tweets and Facebook postings being viewed on users’ Yahoo! [...] More...
Google’s Mobile Crusade
ADOTAS – It’s no secret that Google has long been King of the Web, but the search giant has been taking hits recently as sales for pay-per-click ads has decreased and search engine marketing only gets more complicated. Far from losing its status as the most savvy online innovator in existence, [...] More...
Brave new world of social media
ADOTAS – The volume of media-buying has dropped off sharply, due to the recession, in every advertising venue from television to newspaper. But online advertising, to the contrary, has been seeing a slow but steady increase. So far online advertising has been focused on SEM, SEO, acquisition email and banner and [...] More...
Behind the Switch: The Ups and Downs of Digital TV
ADOTAS — As we all know by now, June 12, 2009 was the last day any full power television station used analog. Congress had mandated a shift to digital broadcasting that was meant to benefit both consumers and providers – and the question is whether it has succeeded. Along with better [...] More...
Is Hulu Helping Or Hindering Cable TV?
ADOTAS — Hulu, the online video site, lured new viewers through prime time television. It convinced viewers that they were missing out on something big. The spot ran during the Super Bowl and featured Alec Baldwin calling Hulu an “evil plot to destroy the world,” a line many networks are beginning [...] More...
Alternative media marketing succeeds in a recession
ADOTAS — Across the United States, marketing budget after marketing budget has been slashed due to the impact of the recession. At the same time, sales for many products are flat or declining. Marketers are being asked to produce greater results with less money. Ad dollars that once went to advertising [...] More...
Media purchasing decisions in today’s economy
ADOTAS EXCLUSIVE — Economists agree that the United States and many European countries have now plunged into a recession. Financial experts are predicting that this economic downturn will last longer than most recent economic slumps. With thousands losing their jobs and more job cuts expected in the near future, consumers are [...] More...
Internet Vs. TV Smackdown: Friends or Foes?
ADOTAS EXCLUSIVE — Recent studies that have shown an increase in the number of Internet users has led many to conclude that Internet usage is replacing television as the major opinion-shaping force for today’s consumer audiences. Studies like this one from the Miniwatts Market Group consistently show that Internet usage in [...] More...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Marketing Communications Manager, Senior-IEB-TV &
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