Peter Koeppel

Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.

Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter.



What’s Ahead For Programmatic

Written on
June 17th 2015
Author
  |   Peter Koeppel

This is an exciting time to be watching what’s going on in advertising and media, especially when you consider the monumental growth programmatic advertising has been experiencing. Today’s programmatic is much more than just banner ads. Not all that long ago, programmatic was a side note in most marketing budgets, but that’s changing, and significantly so. This impressive growth rate is not taking place in a vacuum, nor is it ... More...

What’s Going On With Twitter?

Written on
May 22nd 2015
Author
  |   Peter Koeppel

Twitter’s social media empire has had a year of ups and downs. As one of the world’s top providers of social media and social advertising tools, Twitter’s ups and downs are closely monitored by, well, just about everyone. And for good reason, because what happens on and with Twitter is a reflection of, well, just about everything. Some history: Twitter went public on November 7, 2013 at $26 per share, ... More...

Original Series, Global Expansion and Exclusive Deals Top Netflix’s Future Plans

Written on
February 13th 2015
Author
  |   Peter Koeppel

Netflix Inc. is experiencing what some might call growing pains and what others would see as foundations for future growth. Full-year profits for 2015 are expected to be less than last year for the streaming television service and television production company – but it’s for a very important reason. Netflix is setting its sights on global expansion in the coming years, and those efforts are going to limit earning potential ... More...

Understanding What Is Behind The Rise of Big Data

Written on
December 18th 2014
Author
  |   Peter Koeppel

As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this burgeoning discipline, marketers are becoming increasingly excited by the availability of big data for themselves and their clients. Why does data matter? ... More...

iPhone 6: What’s New and What Matters

Written on
October 21st 2014
Author
  |   Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will deliver far in excess of 50 million iPhones before the end of the year. Apple vs. Samsung? The iPhone 6 ... More...

What’s New With Facebook?

Written on
August 20th 2014
Author
  |   Peter Koeppel

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose 61% to $2.91 billion in the second quarter, and generated a profit of $791 million – up from $333 million a ... More...

In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
  |   Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as well as provide DirecTV customers with a high-speed Internet access option. The background. Currently, DirecTV has 20.2 million subscribers in the ... More...

Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
  |   Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs and DVDs disappearing, Amazon is trying to find ways to stay relevant with its audience, continuing to offer every product ... More...

ANALYSIS: Not Much to Shout About at Yahoo!

Written on
February 19th 2014
Author
  |   Peter Koeppel

ADOTAS – Marissa Mayer’s attempt to turn Yahoo! around seems to have become stuck in neutral. The company recently reported that its revenues fell by 1.7 percent in the fourth quarter, minus commissions paid out to partners for Web traffic. This is the fourth straight quarter with no growth. By the numbers Yahoo reported fourth-quarter revenue of $1.27 billion, down six percent from $1.35 billion in the quarter 12 months ago. This ... More...

Hulu Wants to Become Part of Pay-TV

Written on
December 16th 2013
Author
  |   Peter Koeppel

ADOTAS – Lots going on with Hulu these days! For starters, the Internet-based entertainment hub is in early discussions with a number of pay-TV providers about potential partnerships. The media company-owned service is attempting to become part of pay television. One of the ideas being discussed centers around pay-TV operators carrying the company’s subscription service, Hulu Plus, as part of their programming bundles. At one point, Hulu had ambitions to come in ... More...


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