Peter Koeppel

Featured Author

: Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.

Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S.

Election 2.0: Not Seen On TV

Written on: March 18th 2008
Author: | Peter Koeppel

Americans turn to the Internet, more than any other single source, to find out what’s going on in the world. A recent We Media/Zogby Interactive online poll showed that the Internet is by far the single most influential type of media. We probably knew that. In fact, nearly half of those surveyed indicated [...] More...

The TV-Internet Merger: Hang On For An Exciting Ride!

Written on: January 22nd 2008
Author: | Peter Koeppel

According to the ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video , 55% of consumers who watch TV also watch some type of video on devices other than their television sets – computers, cell phones, iPods, etc. Because our media can come from so many different sources, we [...] More...

DVRs & Online TV: Is It Changing The Way People Watch TV?

Written on: October 26th 2007
Author: | Peter Koeppel

Today, one in five households in the U.S. owns a DVR, up from one in thirteen households two years ago, reports a new study from Leichtman Research Group released October 12, 2007. Additionally, NBC Universal’s Digital Insights and Innovations Team (NBCU) reports that in May 2007, ten million unique visitors [...] More...

Why Your Business Needs On And Offline Ads To Survive

Written on: September 19th 2007
Author: | Peter Koeppel

A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] More...

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...