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Peter Koeppel

Peter Koeppel
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Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits. Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter.

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What Will Drive The Adtech Conversation Come 2019?

Kerry Bianchi, CEO of Visto talks "What's Hot for 2019 vs. That’s so 2018" Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns...