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Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.

Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter: twitter.com/DRTVBUYER

More articles by Peter Koeppel


Peter Koeppel



Social Media Advertising: Its Environment and Impact

Written on
January 24th 2012
Author
  |   Peter Koeppel

ADOTAS – It’s impossible to think of advertising these days without considering social media: Nightly news broadcasts advertise their Facebook pages at the end of the broadcast, and celebrity tweets are frequently used as direct quotes and source material in newspapers and on cable news programs. It’s become clear that social media sites [...] More...

Netflix: Anatomy of a Public Marketing Mistake

Written on
December 12th 2011
Author
  |   Peter Koeppel

ADOTAS – When Netflix CEO Reed Hastings appeared on the cover of Fortune Magazine last year as Businessperson of the Year, few expected that this year would be full of news of a very different sort for the successful media company. As the end of the fourth quarter comes into sight, [...] More...

Is Facebook Transforming Into an Operating System?

Written on
September 26th 2011
Author
  |   Peter Koeppel

ADOTAS – Facebook’s finances are growing by leaps and bounds. According to an inside source (and published widely), the first six months of 2011 have brought in $500 million in net income to Facebook. As a private company, Facebook does not have to publically disclose its earnings, yet for a point [...] More...

A New Front: U.S. Military and Social Media

Written on
August 1st 2011
Author
  |   Peter Koeppel

ADOTAS – It turns out that social media isn’t just for tweeting pictures of your breakfast cereal or reconnecting with high school friends you didn’t miss in the first place. In the everything-in-real-time world we now find ourselves in, social media platforms are becoming more useful and practical for spreading the [...] More...

YouTube: Now With More Channels

Written on
June 6th 2011
Author
  |   Peter Koeppel

ADOTAS – Six years ago, when you thought of online video, chances are that you thought of YouTube. But the grainy moving images of skateboarding tricks, spoof music videos and cats chasing laser pointers were quickly edged out of the way by premium content from competing online video providers. Netflix, Hulu [...] More...

Magazines Gotta Change for Tablet Market

Written on
March 21st 2011
Author
  |   Peter Koeppel

ADOTAS – Starting with the launch of the iPad and then bolstered by new Android-based tablets, the tablet market has publishers equally excited about the future of magazines and nervous about their transition to the tablet market. The tablet market is expected to hit 58 million units by 2014, according to [...] More...

How Do I Love Thee, Smartphone?

Written on
January 25th 2011
Author
  |   Peter Koeppel

ADOTAS – As smartphones become more sophisticated, faster and useful, one thing is clear – we love them! What may have seemed like science fiction just a few decades ago is now the norm – we can carry around portable communication devices that can take pictures, connect us with loved ones, [...] More...

Online Privacy Goes Federal

Written on
November 30th 2010
Author
  |   Peter Koeppel

ADOTAS – “Online privacy” is an all-encompassing term no one is using lightly these days. With a click of a button and the right skills, anyone in the world can have access to certain parts of your identity, from your name, to your hometown, to your employment status, to your marital [...] More...

The Kids Are All Right: Targeting Millennials

Written on
September 24th 2010
Author
  |   Peter Koeppel

ADOTAS – The current generation of people under the age of 34 is the first of what we call “digital natives” — those born, raised and living almost all of their lives with some sort of computer technology present and accessible. These “Millennials,” as they are referred to in studies and [...] More...

Does Privacy Exist Anymore?

Written on
July 15th 2010
Author
  |   Peter Koeppel

ADOTAS – Once upon a time, people had addresses, jobs, phone numbers, significant others, children, cars, birthdays and, yes, even thoughts that weren’t within 30 seconds’ reach of anyone and everyone through a simple Internet search. Yes, once upon a time, there was a thing called privacy. Fast forward to now… Everything [...] More...


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