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More articles by Peter Koeppel
- Social Media Advertising: Its Environment and Impact January 24th 2012
- Netflix: Anatomy of a Public Marketing Mistake December 12th 2011
- Is Facebook Transforming Into an Operating System? September 26th 2011
- A New Front: U.S. Military and Social Media August 1st 2011
- YouTube: Now With More Channels June 6th 2011
Peter Koeppel
Social Media Advertising: Its Environment and Impact
ADOTAS – It’s impossible to think of advertising these days without considering social media: Nightly news broadcasts advertise their Facebook pages at the end of the broadcast, and celebrity tweets are frequently used as direct quotes and source material in newspapers and on cable news programs. It’s become clear that social media sites [...] More...
Netflix: Anatomy of a Public Marketing Mistake
ADOTAS – When Netflix CEO Reed Hastings appeared on the cover of Fortune Magazine last year as Businessperson of the Year, few expected that this year would be full of news of a very different sort for the successful media company. As the end of the fourth quarter comes into sight, [...] More...
Is Facebook Transforming Into an Operating System?
ADOTAS – Facebook’s finances are growing by leaps and bounds. According to an inside source (and published widely), the first six months of 2011 have brought in $500 million in net income to Facebook. As a private company, Facebook does not have to publically disclose its earnings, yet for a point [...] More...
A New Front: U.S. Military and Social Media
ADOTAS – It turns out that social media isn’t just for tweeting pictures of your breakfast cereal or reconnecting with high school friends you didn’t miss in the first place. In the everything-in-real-time world we now find ourselves in, social media platforms are becoming more useful and practical for spreading the [...] More...
YouTube: Now With More Channels
ADOTAS – Six years ago, when you thought of online video, chances are that you thought of YouTube. But the grainy moving images of skateboarding tricks, spoof music videos and cats chasing laser pointers were quickly edged out of the way by premium content from competing online video providers. Netflix, Hulu [...] More...
Magazines Gotta Change for Tablet Market
ADOTAS – Starting with the launch of the iPad and then bolstered by new Android-based tablets, the tablet market has publishers equally excited about the future of magazines and nervous about their transition to the tablet market. The tablet market is expected to hit 58 million units by 2014, according to [...] More...
How Do I Love Thee, Smartphone?
ADOTAS – As smartphones become more sophisticated, faster and useful, one thing is clear – we love them! What may have seemed like science fiction just a few decades ago is now the norm – we can carry around portable communication devices that can take pictures, connect us with loved ones, [...] More...
Online Privacy Goes Federal
ADOTAS – “Online privacy” is an all-encompassing term no one is using lightly these days. With a click of a button and the right skills, anyone in the world can have access to certain parts of your identity, from your name, to your hometown, to your employment status, to your marital [...] More...
The Kids Are All Right: Targeting Millennials
ADOTAS – The current generation of people under the age of 34 is the first of what we call “digital natives” — those born, raised and living almost all of their lives with some sort of computer technology present and accessible. These “Millennials,” as they are referred to in studies and [...] More...
Does Privacy Exist Anymore?
ADOTAS – Once upon a time, people had addresses, jobs, phone numbers, significant others, children, cars, birthdays and, yes, even thoughts that weren’t within 30 seconds’ reach of anyone and everyone through a simple Internet search. Yes, once upon a time, there was a thing called privacy. Fast forward to now… Everything [...] More...
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- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
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Features
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- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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