Peter Koeppel

Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.

Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter.



What’s New At Yahoo?!

Written on
December 15th 2015
Author
  |   Peter Koeppel

These days, it takes work to keep track of all the chaos surrounding Yahoo! The media giant, whose advertising numbers and market value have been falling, has been all over the news this month. Between legal problems with the Yahoo! fantasy sports service, once-rumored sale of Alibaba, the potential sale of the Yahoo! core business, and murmurs rippling across the Web about CEO Marissa Mayer’s severance package, Yahoo! is making ... More...

Bits & Bots: Three Clever Ways to Fight Bot Fraud

Written on
October 21st 2015
Author
  |   Peter Koeppel

As digital advertising gains an increasingly large foothold in the marketing world, so does digital advertising fraud. According to the Association of National Advertisers, a staggering $6.3 billion in losses are expected globally in 2015 due to the activity of digital fraudsters. After analyzing 181 campaigns containing over 5.5 million impressions across 3 million domains, the ANA discovered that 23% of video ad impressions and 11% of display ad impressions ... More...

Wrangling Fraud in the Wild West of Location-Driven Data

Written on
September 10th 2015
Author
  |   Peter Koeppel

Peter Koeppel, Founder and President of Koeppel Direct, takes a look at the problems and promise of location-driven data. From an information standpoint, it is certainly an amazing time to be in marketing, and especially in direct response marketing. Omnichannel has opened up marketing options that we could have never imagined even a few years ago, and it is getting easier and easier to find out exactly who is seeing ... More...

Mobile Sales Conversion: What Will It Take to Get Consumers to Hit the Buy Button?

Written on
August 18th 2015
Author
  |   Peter Koeppel

It is an amazing thing that the world we live in has been so transformed by the adoption of Smartphones and other mobile devices. Not only do these technological wonders give us unprecedented access to information that we can use immediately in our daily lives, but they have also opened up an entirely new media format. Yet despite the access that marketers now have into homes across the country, many ... More...

What’s Ahead For Programmatic

Written on
June 17th 2015
Author
  |   Peter Koeppel

This is an exciting time to be watching what’s going on in advertising and media, especially when you consider the monumental growth programmatic advertising has been experiencing. Today’s programmatic is much more than just banner ads. Not all that long ago, programmatic was a side note in most marketing budgets, but that’s changing, and significantly so. This impressive growth rate is not taking place in a vacuum, nor is it ... More...

What’s Going On With Twitter?

Written on
May 22nd 2015
Author
  |   Peter Koeppel

Twitter’s social media empire has had a year of ups and downs. As one of the world’s top providers of social media and social advertising tools, Twitter’s ups and downs are closely monitored by, well, just about everyone. And for good reason, because what happens on and with Twitter is a reflection of, well, just about everything. Some history: Twitter went public on November 7, 2013 at $26 per share, ... More...

Original Series, Global Expansion and Exclusive Deals Top Netflix’s Future Plans

Written on
February 13th 2015
Author
  |   Peter Koeppel

Netflix Inc. is experiencing what some might call growing pains and what others would see as foundations for future growth. Full-year profits for 2015 are expected to be less than last year for the streaming television service and television production company – but it’s for a very important reason. Netflix is setting its sights on global expansion in the coming years, and those efforts are going to limit earning potential ... More...

Understanding What Is Behind The Rise of Big Data

Written on
December 18th 2014
Author
  |   Peter Koeppel

As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this burgeoning discipline, marketers are becoming increasingly excited by the availability of big data for themselves and their clients. Why does data matter? ... More...

iPhone 6: What’s New and What Matters

Written on
October 21st 2014
Author
  |   Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will deliver far in excess of 50 million iPhones before the end of the year. Apple vs. Samsung? The iPhone 6 ... More...

What’s New With Facebook?

Written on
August 20th 2014
Author
  |   Peter Koeppel

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose 61% to $2.91 billion in the second quarter, and generated a profit of $791 million – up from $333 million a ... More...


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