Peter Koeppel

Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.

Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter.



In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
  |   Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as well as provide DirecTV customers with a high-speed Internet access option. The background. Currently, DirecTV has 20.2 million subscribers in the ... More...

Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
  |   Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs and DVDs disappearing, Amazon is trying to find ways to stay relevant with its audience, continuing to offer every product ... More...

ANALYSIS: Not Much to Shout About at Yahoo!

Written on
February 19th 2014
Author
  |   Peter Koeppel

ADOTAS – Marissa Mayer’s attempt to turn Yahoo! around seems to have become stuck in neutral. The company recently reported that its revenues fell by 1.7 percent in the fourth quarter, minus commissions paid out to partners for Web traffic. This is the fourth straight quarter with no growth. By the numbers Yahoo reported fourth-quarter revenue of $1.27 billion, down six percent from $1.35 billion in the quarter 12 months ago. This ... More...

Hulu Wants to Become Part of Pay-TV

Written on
December 16th 2013
Author
  |   Peter Koeppel

ADOTAS – Lots going on with Hulu these days! For starters, the Internet-based entertainment hub is in early discussions with a number of pay-TV providers about potential partnerships. The media company-owned service is attempting to become part of pay television. One of the ideas being discussed centers around pay-TV operators carrying the company’s subscription service, Hulu Plus, as part of their programming bundles. At one point, Hulu had ambitions to come in ... More...

Twitter: Simple Advertising Could Lead to a Successful IPO

Written on
October 10th 2013
Author
  |   Peter Koeppel

ADOTAS — In true microblogging fashion, Twitter recently announced its IPO with a 140-character tweet. Over 200 million people use the communication tool globally, and while the IPO has been expected for years, Twitter is only now taking advantage of its positive revenue from advertising. Bringing back the tech sector? Twitter’s IPO is poised to not only give added spark to the social media company, but also reinvigorate the technology sector itself. ... More...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
  |   Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years to watch the amount of video that will cross global IP networks each month, and consumer TV traffic will be ... More...

Facebook Strikes Back at Google with Billion$ at Stake

Written on
February 18th 2013
Author
  |   Peter Koeppel

Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s “Facebook killer” Google+ has been growing steadily since its launch in 2011, but is far from being the social media juggernaut that the company was banking on. Now, Facebook is striking back at Google’s core strength and ... More...

Are Mobile Ads The Next Big Thing?

Written on
December 21st 2012
Author
  |   Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most of what they’ve learned in the last decade or so, marketers are taking the “Push” approach rather than embracing the ... More...

Mobile Ad Tactics: What Works? What Doesn’t?

Written on
October 17th 2012
Author
  |   Peter Koeppel

How many times have direct response ad buyers heard the phrase, “Mobile is the next big thing”? It seems like ever since the launch of the iPhone, ad buyers have been searching for ways to efficiently advertise to mobile phone users. In the past five years, online media buyers have been trying to solve the puzzle with varying degrees of results. What’s driving the interest in mobile advertising? The mobile advertising interest ... More...

Social Media: Is the Party Over?

Written on
August 31st 2012
Author
  |   Peter Koeppel

Businesses of all kinds and sizes have been viewing social media marketing with excitement and enthusiasm over the last eight to 10 years, but the rose-colored glasses may be getting pretty dark. Once touted as The Next Big Thing, social media platforms are beginning to show decline across the board. Falling stock prices and lower engagement numbers are making social media marketers wonder whether they bet on the wrong horse. While social ... More...


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