Peter Koeppel

Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.

Peter started Koeppel Direct in 1995 and has built it into one of the leading direct response media-buying firms in the U.S. Follow me on Twitter.



What the 2016 Election Can Teach Marketers About Using Digital Media

Written on
October 20th 2016
Author
  |   Peter Koeppel

Few will recall another time in American history when a presidential election cycle presented such differing political opinions. And these days, part of the credit for that presentation is surely owed to the political strategists who continually find new and brilliant ways to remind the country of just what is at stake and how their candidate will make the greatest improvement to the situation. Marketers, Modern Elections and Social Media: Modern ... More...

Verizon’s $4.8 B Purchase: What’s Next for Yahoo!?

Written on
August 19th 2016
Author
  |   Peter Koeppel

After years of disappointing performances–and two separate dips in stock performance since mid 2015–Yahoo! has finally struck an acquisition deal with Verizon. As we have all heard by now, the mobile giant will pick up the former search leader for $4.8 billion. Verizon gets the Yahoo! core business, as well as some real estate, but not Yahoo! Japan, Alibaba or Yahoo!’s approximately 3,000 patents, which will be auctioned separately. The ... More...

The Chatter on Snapchat

Written on
June 23rd 2016
Author
  |   Peter Koeppel

There’s been a lot of talk—and a lot of speculation—about Snapchat’s next precarious steps in its rise to becoming a serious ad revenue-driven social media platform. Instead of prepping for an IPO and an influx of public funds, at least for now Snapchat is just looking to bring in serious revenue from a massive advertising platform overhaul, set to launch any day now. The platform is taking its 3V advertisement ... More...

Music Streaming & Ad Revenue: Downloads, Battles, Growth & More

Written on
April 20th 2016
Author
  |   Peter Koeppel

Last month, the Recording Industry Association of America (RIAA) announced that streaming music had finally overcome digital downloads in revenue production. Streaming services like Spotify, Pandora and Apple Music now represent over $2 billion in income for record labels and artists, a number that has been steadily growing for the last five years. Even so, there are loud grumblings coming from various corners of the music industry, especially targeted at ... More...

The Ins & Outs Of Retargeting

Written on
February 9th 2016
Author
  |   Peter Koeppel

Internet shoppers have become an increasingly difficult crowd to woo. It’s partially our faults, of course — they’re being shown so many messages that it can be hard for them to focus on any single one. Even so, online marketers can use the power of repetition to capture those less-than-gung-ho customers on the second or third try if they properly harness the power of retargeting. A Brief Introduction to ... More...

What’s New At Yahoo?!

Written on
December 15th 2015
Author
  |   Peter Koeppel

These days, it takes work to keep track of all the chaos surrounding Yahoo! The media giant, whose advertising numbers and market value have been falling, has been all over the news this month. Between legal problems with the Yahoo! fantasy sports service, once-rumored sale of Alibaba, the potential sale of the Yahoo! core business, and murmurs rippling across the Web about CEO Marissa Mayer’s severance package, Yahoo! is making ... More...

Bits & Bots: Three Clever Ways to Fight Bot Fraud

Written on
October 21st 2015
Author
  |   Peter Koeppel

As digital advertising gains an increasingly large foothold in the marketing world, so does digital advertising fraud. According to the Association of National Advertisers, a staggering $6.3 billion in losses are expected globally in 2015 due to the activity of digital fraudsters. After analyzing 181 campaigns containing over 5.5 million impressions across 3 million domains, the ANA discovered that 23% of video ad impressions and 11% of display ad impressions ... More...

Wrangling Fraud in the Wild West of Location-Driven Data

Written on
September 10th 2015
Author
  |   Peter Koeppel

Peter Koeppel, Founder and President of Koeppel Direct, takes a look at the problems and promise of location-driven data. From an information standpoint, it is certainly an amazing time to be in marketing, and especially in direct response marketing. Omnichannel has opened up marketing options that we could have never imagined even a few years ago, and it is getting easier and easier to find out exactly who is seeing ... More...

Mobile Sales Conversion: What Will It Take to Get Consumers to Hit the Buy Button?

Written on
August 18th 2015
Author
  |   Peter Koeppel

It is an amazing thing that the world we live in has been so transformed by the adoption of Smartphones and other mobile devices. Not only do these technological wonders give us unprecedented access to information that we can use immediately in our daily lives, but they have also opened up an entirely new media format. Yet despite the access that marketers now have into homes across the country, many ... More...

What’s Ahead For Programmatic

Written on
June 17th 2015
Author
  |   Peter Koeppel

This is an exciting time to be watching what’s going on in advertising and media, especially when you consider the monumental growth programmatic advertising has been experiencing. Today’s programmatic is much more than just banner ads. Not all that long ago, programmatic was a side note in most marketing budgets, but that’s changing, and significantly so. This impressive growth rate is not taking place in a vacuum, nor is it ... More...


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