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Pete Neumann, Chief Distribution Officer of Booyah Networks, has spent a decade in search, rapidly growing revenues through business development strategies, partnership building, and strategic planning. Pete spent nearly six years with Miva (formerly FindWhat.com) as the vice president of business and corporate development and headed up business development for MetaCrawler and Dogpile metasearch engines producing impressive revenue gains all around.

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Pete Neumann



Online Video Claims Victory: Why the Streaming Strategy Will Supersede TV

Written on
July 6th 2006
Author
  |   Pete Neumann

The MORE THINGS CHANGE… (…a bad news/good news story, and a brief examination of the burgeoning online video market.) The bad news first It is very difficult/impossible for brand advertisers to accurately measure engagement, abandonment rates, and consumer follow-up on television ads. Now the good news When video ads are shown on the Internet, they [...] More...